Audi apologizes for advertising, is it sincere, or purposeful planning

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Recently, Audi's advertisement for a used car has caused users to vomit. On July 17, the netizen "@脸侠" issued Weibo accused the Audi second-hand car advertisement seen in the theater "seriously materializing women, comparing women to used cars."

The background of the advertisement was a wedding ceremony. The mother-in-law rushed to the couple who were holding the wedding ceremony, rudely examined the daughter's nose, ears, and mouth, and finally made an OK gesture. Subsequently, the ad appeared in the Audi second-hand car introduction interface, and played the "important decision must be cautious", "Audi used car online 4S shop, the official certification is assured".

After the advertisement was exposed, he was besieged by many netizens, criticizing his content for “materializing” and not respecting women. It is reported that the advertisement was first released in May this year and was named "The Dimensional Part of Audi Used Car Advertising". FAW-Volkswagen Audi used cars in a letter of apology, saying that due to lack of consideration in terms of creativity and details, the public felt that there was content in this advertisement that did not respect female friends.

On the 19th, Audi issued a statement apologizing and withdrawing the advertisement. Audi said that the advertisement was produced by the second-hand car division of Audi's joint venture in China, and its impression of many people does not meet their values!

Whether it is a vulgar advertisement or a late apology letter, what I see later is such data. The number of Audi's Weibo fans has risen to 1.75 million!

Audi apologizes to quickly occupy the hot search list

There are also netizens, many eye-catching and wonderful responses, all of which have picked up a boom!

Purposeful planning,

Still unintentional accident, everyone said!

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