Beats headphones are blocked by FIFA

FIFA has banned Beats headphones from entering the arena for licensing reasons, but for many of the top players in this World Cup, Beats headphones are still their favorite, making the World Cup almost an informal "Beats". The ad ".Beats" was acquired by Apple last month, and the company's high-end headphones have become ubiquitous "soccer accessories". Whether it's Neymar or Wayne Rooney, or Luis Suarez, many of the big-name players are fans of Beats headphones that offer a variety of color schemes. However, since FIFA has reached a licensing agreement with Beats rival Sony, these stars have to participate in the official Take off the Beats headset during the competition or attend the media conference.

However, marketing experts have pointed out that this situation is likely to only increase the appeal of Beats headphones. Ellen Petry Leanse, a former strategist at Apple and Google executives, pointed out: "When When fans see the World Cup stars wearing Beats headphones during off-campus time, their influence will be as big as seeing them wearing Adidas football shoes or drinking sponsored drinks. In fact, this influence may be even bigger because Beats It’s not a sponsor, so the star’s wearing of its headphones is more authentic.”

Beats Electronics has been acquired by Apple for $3 billion, and the company is known for its "guerrilla marketing" strategy, which helps it bypass licensing barriers. For example, during the 2012 London Olympics, the company Thousands of headphones have been given to many high-profile athletes, such as the American basketball team and the entire British delegation, which is more sophisticated than the official sponsor Panasonic.

Beats officials did not comment on the strategy adopted at the London Olympics and this World Cup. A few days before the opening of the World Cup, there was a 5-minute video on the YouTube site, which was Neymar, Suarez, and German star Mario. · Mario Goetze, Dutch star Robin van Persie, Mexican star Javier Hernandez and other players wearing Beats headphones. For the "The Game Before the Game", the number of views reached 10.6 million.

Earlier this month, Sony distributed a pair of headphones to all players in the World Cup for free, but so far, few players have worn Sony headphones in front of the public.