Variety big coffee, music reality show 2016 China good voice will be broadcast on this fiery July 15.
It is said that this season will adopt a new original model. Mentor swivel chair to change slide chair, each episode will launch a custom 3D version, the audience or wear 3D glasses, or use support to watch "naked eye 3D" equipment, and will invite Feng Xiaogang as the director, Jay Chou, Hao Chengqing, Na Ying, Wang Feng continue to serve The mentor, plus the summer holiday, estimated that the good news of 2016 after the originality will surely usher in a new climax of ratings.
In the entire field of science and technology, with the launch of the 2016 China Good Voice soon, the closely related title naming event is also receiving attention.
You know, for the fourth consecutive year, Jiaduobao bid farewell to the stage of "China's Voice" and who will take over the new title baton? It's still not clear who the specific flower is. However, there have been some clues in the market.
1. Behind the scenes with Can Shining Company
On May 12 of this year, a joint production program of the Internet video game players Microwhale and Canxing gave a glimpse into the conference. Because Canxing is the manufacturer of good Chinese sound. The close contact between the microwhales and the Canxing will inevitably make people think of micro-whales or will become a good Chinese sound name for 2016.
In April this year, micro-whale television had participated in the auction of Papi sauce ads. There is still an urgent need for small whale TVs to come up with an advertising marketing plan. They are also seeking new channels. Therefore, the popular sound of 2016 China is naturally the best choice.
Here, a specific detail is revealed. At present, the micro-whale has passed the Canxing company and won the exclusive VR copyright of 2016 China Sound. In the past few months, the micro-whales have successively made VR versions of Chinese songs and songs, and the VR version of 2016 China Voices is also in production. Do not rule out the possibility that they will win the 2016 China sound naming rights. Sex.
2. The power of young smart TVs
Right now, the micro-whale is a rising star in the field of smart television, has laid a certain status of the rivers and lakes, it is time to force the brand again. Through the title of the 2016 China Good Voice event, the audience can subconsciously remember the name of the company or product while watching the show. Especially after the 80s and 90s, the group is keen to express their demands on the Internet and is more willing to watch. This type of activity represents the trend, youthfulness, and personal atmosphere. This matches exactly with the young user group that micro-whale TV wants to capture.
In addition, the good voice after the originalization abandons the previously introduced overseas routines, and its operation mode will also make a big change. Compared to previous traditional names like Jia Duobao, the 2016 good voice may not be the same as the selection of the names. Will also tend to some young corporate brands. Moreover, the tone of the 2016 good news after the innovation is more closely matched with younger brands such as the Little Whale TV.
In the past few years, the mobile phone and Internet TV industry in China have been booming. OPPO, vivo, LeTV, and micro-whale TV brands have risen. These TV players have all started to name variety shows. This time, the title of China's good voice may be Also selected from one of them.
It is worth mentioning that before the micro-whale TV has successfully sponsored celebrity detectives. All of the above have undoubtedly further improved the chance that the micro-whale TV will be nominated for 2016 China's good name right.
However, in 2014, the title fee for China’s good voice was raised to RMB 250 million. In 2015, this fee further soared to RMB 300 million. The nominal fee for 2016 China’s good voice will inevitably exceed RMB 300 million. Such a large investment will depend on whether or not the final micro-whale TV is willing to make a big shot, or whether there are many joint titles.
In short, the specific 2016 China Voice's naming right has not yet been finalized. Let's wait and see what happens and wait for the results to come out! Anyway, the micro-whale TV has been around the sound of 2016 China, and will certainly bring new gameplay to users and the industry.
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