Centennial accumulation, ready to go! Philips TV first expedition AWE

The 2018 China Home Appliances and Consumer Electronics Expo (AWE2018) has entered the final countdown period. As an important exhibition for home appliances in China's global home appliances and consumer electronics field, it is a stage for enterprises to display their strengths, and is also a platform for many companies to launch new products. One of the most concerned is the first exhibition of Philips TV.
Adhering to the brand concept of “Innovation for You”, Philips TV with 127 years of history has been deployed in recent years with high-end layout. This time, Philips TV will bring its new OLED TVs equipped with P5's world-renowned image quality enhancement engine technology. Thin-walled wallpapers and wallpapers that perfectly fit the walls are just like the “crystal illusions” of art fakes. The "glass" TV and the new black technology such as artificial intelligence TV with IntelliSense and interactive system developed by Tencent Cloud and made its debut in Avon.
From the first TV piloted by Philips in 1925, the brand has been continuously cultivating in the television field. This time, AWE is not only a feast of new technology, but also a smart life scene under the theme of “Visions, Enjoy the Future” of AWE2018. The important communication!

Flourishing, the TV market is changing rapidly
After years of rapid development, China's home appliance and consumer electronics manufacturing industries have entered a new stage of development. Changes in channels, changes in international trade, technical iterations, and even the rise in prices of bulk raw materials have caused various changes in the household appliances and consumer electronics market.
At the same time, China’s home appliance products are changing from popular consumption to structural structural upgrading. Consumers also have home appliances and home appliances, and are pursuing a better quality of life. This has brought a new color TV market. development of.
At the same time, TV has moved from the function of a single player to the first screen of the Internet of Things smart home center, and is committed to providing users with more applications for TV in different life scenarios. Under the trend of consumption upgrades, Philips TV always has a deep insight into the needs of users and explores relying on TV to fully implement smart home application solutions so that users can experience future life in advance. The new products brought by Philips TV for AWE2018 can also be snooped.

Defying the situation! Philips TV layout leads the trend
As the saying goes, “Insight and Opportunity”, in recent years, Philips TV has opened its market from channels and products with the concepts of “New Retail” and “Three Good Television”, and has gradually established a leading position for foreign brands in the domestic color TV market. With the intensified strategic layout of 2018, it can be expected that in the new year, Philips TV will surely take a greater lead in the global market by taking advantage of the environment and the upgrading of consumption.
First of all, the concept of "Three Good Television" has increasingly become the standard for good television in the industry. Philips' TV development strategy has always been based on the "Three Good Television" (ie, good hardware, good content, and good brand). At the same time, leveraging on the “new retail” model has advanced strongly. This has also become an important magic weapon for Philips’ high-quality TV products to win fierce market competition.
In terms of channels, Philips TV's "New Retail" is a strategic model proposed by the industry leader. After two years of development, it has formed a unique scale. Since last year, the world’s first VM2.0 design style Philips flagship flagship store has landed in Shanghai. By the end of 2018, Philips is expected to open over 1400 “Internet+” experience stores nationwide to promote online and offline integration. Intensified.
At the product level, Philips TV is a full-line layout that basically covers all current mainstream products on the market. Based on insights into the trend of artificial intelligence, large screens, etc. in the domestic color TV market, Philips has been pursuing the trend of user consumption upgrade with 100 years of strength and unremitting innovation. More high-end, intelligent, and large-screen high-quality products have been continuously improved. The rich OLED family product line, especially the artificial intelligence TV that clings to the 2018 tuyere, will become several bright spots of this AWE.

Get ready to go! Philips TV scenery is good here!
In the future, a lot of information will change in the way of interconnection. People and things, things and things will be connected, and various scenes of life will be vividly linked through TV screens. Smart life is an important way of life in the future.
Philips TV's products have a very strong comprehensive competitiveness, meet the needs of modern users for television intelligence, individuation and quality, and gain unanimous recognition from the market and consumers. This exhibition is a sincere interaction between Philips TV and consumers. It is also a collision between industry communication and inspiration. Philips TV will develop more intelligent and high-quality TV products that provide better user experience.
Innovation is for you! 2018AWE is about to open and Philips TV is ready to go. Welcome everyone to visit, open and witness the future vision!

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