Domestic phosphors on the road to brand

[Source: High-tech LED "good products" January issue (total 61) Wen | Gan Qin] For a long time, in the field of LED phosphors, foreign brands occupy a leading position in this industry. In recent years, some powerful LED phosphor companies in China have begun to rise, including the market share of local companies including Rare Earth, Hilde, and Xinli Light Source, which are expected to become mainstream.

The High-Tech LED Industry Research Institute (GLII) predicts that China's position as the "global LED packaging device production base" will further increase in 2015. As the concentration of the industry rises, LED phosphors will also benefit, and the market will usher in an explosive period. The competition is self-evident.

The industry believes that the domestic phosphor technology has achieved no difference with the international level, and how to continue to survive and develop in the industry, to shape the national brand with strength, become the next strategic plan for domestic phosphor companies.

The light fades into the primary indicator to measure the quality <br> <br> as the main part of the LED packaging materials, phosphor occupies a pivotal position, because it is not only related to the LED light decline, stability, but also affect the life of LED products. Therefore, in the packaging company's view, the quality of the phosphor determines the quality performance of the LED product to a large extent. So what is the primary indicator for measuring the quality of phosphors?

Weng Ping, director of Hongli Optoelectronics Engineering Center, said that after a period of lighting, LEDs will have light decay, that is, the light intensity will be lower than the original light intensity. "When the general LED package manufacturer does the test, it is to continuously illuminate the LED with 20MA DC for 1000 hours after normal temperature conditions, and compare the light intensity before and after lighting."

In Weng Ping's view, the quality of phosphors is mainly measured by light decay. He said that phosphors are the core raw materials for LED lighting products, and their quality has a great impact on LED lighting. "If the difference in phosphors is too large, it will directly affect the light decay of LED lighting products."

As we all know, the quality of a product needs to be integrated with many factors. Specific to the LED lamp, it is necessary to meet the requirements of light efficiency, color rendering index, life and other parameters. In addition to the performance advantages of the product itself, we must choose a good product supplier, including the choice of core materials for chips, phosphors, glues, etc.

Hu Shuangneng, director of Getian Optoelectronics Market, pointed out that from the perspective of life, the life of a single chip can be 500,000 hours, and the life expectancy will be shortened after the phosphor and glue are added in the packaging process. “So choosing a good quality packaging material is very important.”

“The indicators for measuring the quality of LED phosphors are mainly in terms of light decay and stability.” Hu Shuangneng said that in the case of COB package, phosphors are used throughout the surface, and the amount of LEDs is very large. Phosphors occupy a large part of the fading and loss of light."

Eligible small and medium-power market is certainly <br> <br> recent years, with domestic LED phosphor technology products in luminous efficiency, color and consistency of the rapid upgrade of its local production has also been further improved, breaking the previous domestic LED Most of the phosphor market is monopolized by foreign companies.

"In the field of LED phosphors, domestic products are no longer inferior to foreign products, and the company has formed a pattern of monopolizing the domestic market represented by national brands." Hilde General Manager Zhu Fan recently attended the LED High-tech Conference Shang said, "This year, we have achieved good results in all aspects of phosphors. In the next step, we will develop on the basis of domestic development."

After several years of rapid development, the overall quality of domestic LED phosphor products has been greatly improved. According to the investigation, the reporters know that from the demand of LED packaging enterprises, domestic LED phosphors can basically meet the market requirements, and have become the main supplier of domestic mid-end LED packaging plants, and gradually penetrate into the high-end market.

"At present, domestic packaging factories basically choose to use domestic phosphors, and imported phosphors have rarely been used." Hu Shuangneng said that domestic phosphor companies have done a good job, including researching rare earth and other manufacturers, and the products are selling relatively hot.

Hu Shuang can explain that in recent years, the reason why domestic phosphors are more and more recognized, in addition to the improvement in quality, is that there is a good price/performance ratio. "The price of domestic phosphors is much cheaper than imported phosphors. Under the premise of ensuring quality, packaging factories will definitely choose to use domestic ones."

Weng Ping also said that domestic phosphors have already met the market demand in domestic packaging, especially in the field of small and medium power pursuit of cost, packaging plants are more willing to choose cost-effective domestic phosphors.

"Long board" <br> <br> obvious advantages for businesses to better development, after the so-called miss the point, and find the weakest link in the development process and to overcome them, in order to maximize the success of " The short board theory is no longer suitable for the development of LED companies. The industry believes that the future of the "long board" advantage is the key to the success of phosphor companies.

"LED manufacturers, whether it is upstream, downstream or material accessories, the way to survive is whether it can have one or two fist products, and can be competitive." Zhao Kun, vice president of Xinli Light Source, said, "especially in the segmentation field. More and more obvious LED phosphor industry, if companies only fill the short board, no strengths, it is difficult to continue to profit."

It is said that the more expensive materials are matched, the performance of the products can be optimized. In the LED packaging factory, only the products suitable for their own application solutions can match the positioning of their own brands and satisfy the customers. The demanded product is a good product.

Zhao Kun believes that when the quality of products between enterprises is the same, it is better to win than to service. Compared with custom development, “To be satisfied with customers, we must pay attention to customer experience. Customized products are ours. Advantages. In the future, we will continue to develop our strengths and use differentiated products to enhance our core competitiveness."

The industry believes that LED has entered the era of "quality is king, service is king", and under the premise of high quality of enterprises, high-quality service plays a key role in the competitiveness of enterprises, and it is a good customer. Service, beyond customer expectations, to achieve long-term cooperation and win-win.

Dou Fan also believes that in the future, we must grasp the market. In addition to producing stable quality products, it is more important to deepen our understanding of customers and introduce customized services. "Customer value-added services are our next development strategy, and we are 2015. Focus on the work to be done."

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