Who is more promising for AR and VR? Microsoft and Google stated

When Oculus, HTC, and Sony focused on VR (virtual reality), they did a better job, and other startups and developers racked their brains to "make ripe" VR, an industry that suddenly exploded in the past year. Jumping directly to the AR (Augmented Reality) field. Although it has never despised VR in public, it uses the arrogance of "No Birds" to show that it does not look at VR. Oh, yes, Google is also rare to stand with Microsoft in this hand. Front.

Regarding the difference between AR and VR, there have been many articles on science popularization, and I will not repeat them here. The most obvious difference between the two is that the former can superimpose computer-generated images into the real world, while VR can only immerse you in it without seeing external scenes.

Microsoft HoloLens has almost earned AR the same attention as the VR industry by itself, although this statement is somewhat subtle. Microsoft first publicly demonstrated HoloLens in January 2015, which subsequently caught the attention of tech media, developers and general users. In fact, as early as the fall of 2014, Microsoft had invited many technology media (including individual Chinese media) to experience the prototype of HoloLens in the secret lab of its headquarters, but Microsoft did not tell the media that it was called HoloLens. Its prototype is also more cumbersome and ugly than the current version.

Microsoft HoloLens holographic glasses

However, Microsoft's action is very fierce. It opened the HoloLens developer ediTIon version for developers on March 29 this year, and shipped it to subscribers in the US and Canada from the next day. The only problem is that it is more expensive, and the developer version is priced at $3,000, or about 19,423 yuan. A serious question is that there is no indication that Microsoft intends to let it enter China.

Of course, Microsoft is not alone. It has a long-term understanding of the AR field with Google, which did not deal with it very much. It showed the world Google Glass, which was hidden in Google X Labs, as early as April 2012. Since then, we have witnessed its mad and sad journey. Because the sneak shots can be silently involved in the privacy of users, Google Glass wearers are prohibited from entering some cinemas and bars in the United States. This is not particularly embarrassing.

In May 2014, American journalist Kenny Zhu became the first person in the world to shoot North Korea with Google Glass. At the time, he casually wore Google Glass and walked around the North Korean subway and famous buildings. It’s fun, and the Korean people are completely unaware because they don’t even know what Google Glass is.

Unfortunately, Google Glass is not a good time (you can think of it too advanced), its $1,500 price, less than a day of battery life and continued fever, and the bleak prospects of delaying its application, let Google The project was eventually closed on January 19, 2015.

But Google’s ambitions have not been damaged. There has been news that Google is actively developing the next version of Google Glass. According to TheInformaTIon's latest report, Google has long been optimistic about augmented reality technology. Google is developing follow-up products for Google Glass, and is a variety of products that may be targeted primarily to industry applications and enterprise users.

Compared to the slightly cumbersome design of Microsoft HoloLens, Google Glass has always been considered the ultimate form of AR devices, which can be worn like ordinary glasses, which means you can move around the world, use it anytime, anywhere, without having to Imprisoned in a small room or in a specific environment.

In addition, Google also has a "Tango" project, the purpose is to match the smartphone with computerized "glasses" and draw a 3D map. Does this mean that in the future we will combine the mobile phone with the AR glasses to achieve a cheap augmented reality effect? What?

Microsoft and Google's two Silicon Valley technology giants' infatuation with AR is a good thing for everyone. After all, although VR can bring us a more immersive experience, we are more inclined to watch than blind people. The world feels the charm of technology, mixes with your mobile phone, and even runs independently. This is not too cool.

By the way, the recent AR startup Magic Leap, Google, is one of its early investors, and this famous startup has just received nearly $800 million in financing, led by Alibaba. Investment, Google, Qualcomm, etc., with a valuation of $4.5 billion...

The story of AR seems to be more audible than VR.

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