Domestic TVs significantly pick up in the third quarter will continue to grow in the fourth quarter

The retail volume increased by 10% compared with the same period of last year. New models such as in-group buying and buying increased in sales volume. After experiencing a severe winter in 2010 and volume falling in the first half of this year, domestic TV sets showed signs of recovery in the third quarter. The color TV giants such as Skyworth, Hisense, TCL, and Changhong both made beautiful achievements in the third quarter, and some companies even raised their sales targets again. According to data released by Aowei Consulting, retail sales of color TVs in the Chinese market increased by 10% in the third quarter and are expected to continue to grow in the fourth quarter.

Domestic color TV performance is red

In sharp contrast with the collective losses of color TV giants in Japan and South Korea in the third quarter, sales of the domestic color TV market were stimulated in the traditional sales season with the promotion of gold, silver and silver. Domestic color TV giants such as Skyworth, TCL, Hisense, and Changhong were all realized in the third quarter. The rapid growth of performance. According to the latest monthly data released by Skyworth Digital recently, TV sales in September amounted to 1.031 million units, up 25% from the same period last year; its overall sales from April to September were significantly better than the same period of last year, and TV sales were 4.371 million units, up 20% year-on-year. .

TCL Multimedia Third Quarterly Report shows that with the LCD industry covering major global markets, from January to September, TCL Multimedia realized sales revenue of 18.738 billion yuan, an increase of 12.15% over the same period of last year; a net profit of 339 million yuan, compared with a loss of 868 million yuan in the same period of last year. . The sales of LED backlight LCD TVs were outstanding. In September, sales in the Chinese market accounted for more than 50% of sales and sales reached 623,000 units. In the first three quarters, sales of LED backlight LCD TVs reached 2.709 million, an increase of 699.1% year-on-year.

Another color TV giant Hisense Electric achieved operating revenue of 16.464 billion yuan and net profit of 886 million yuan in the first three quarters of this year, an increase of 7.3% and 93.7% year-on-year respectively. Among them, the operating income in the third quarter was 6.666 billion yuan in one quarter and 367 million yuan in net profit, which represented a year-on-year increase of 13.9% and 75.1% respectively.

The Changhong Quarterly Report's pre-growth announcement showed strong sales in the third quarter. It is expected that the net profit for the first three quarters of this year will be between 2.7 billion yuan and 300 million yuan, an increase of approximately 188% to 220% compared to the same period of last year.

The data jointly released by Ovid Consulting and the China Electronics Video Industry Association recently showed that the sales volume of China's color TV industry retail market reached 9.96 million units in the third quarter of this year, a year-on-year increase of 10.7%. In July, August and September, the sales volume was 2.738 million units, 2.843 million units, and 4.42 million units, respectively, which represented a year-on-year increase of 13.2%, 8.8%, and 11.5%, respectively.

Fourth quarter will continue to grow

Why can the domestic color TV industry shake off the decline in sales in the third quarter? Jin Xiaofeng, deputy general manager of Ovid Consulting, said that after June, the upstream panel continued to oversupply, and panel prices continued to decline, leaving room for price operation for domestic TV companies. In addition, under the pressure of performance in the first half of the year, color TV companies began to promote cost-free promotions in the third quarter, which had a direct effect on terminal sales. The manufacturers also adopted new types of in-app purchases and group purchases on the basis of traditional promotion methods. The sales promotion model has a significant effect on sales growth. He also stated that, unlike the past two years, the source of sales growth in the color TV market in the third quarter of this year was mainly from the urban market.

Ovid Consulting expects that in the fourth quarter of this year, the color TV market will continue its third-quarter gains. It is expected to sell 12.69 million units in the fourth quarter, of which 11.26 million units are LCDs. The sales volume of color TVs is expected to be 42.03 million units and 36.95 million LCD TVs throughout the year.

In an interview with reporters, TCL Multimedia CEO Zhao Zhongyu also stated that with the arrival of the traditional sales season in the fourth quarter, TCL will again raise its target to 10.2 million units after the semi-annual report lifts the 2011 global LCD TV sales target to 9.6 million units. .