Since the publication of the article "Peer with the Dynasty" in the previous issue, many lighting dealers from Beijing, Zhejiang, Shanghai, Jiangsu and other places have called this newspaper to consult: Why does Jindalai Lighting not do the domestic market? Is Jinda Lai only the sole channel of the Dynasty in China? When will it be the domestic market? Recently, our reporter specially interviewed Sun Zhengquan, general manager of Zhongshan Kendray Lighting Appliance Co., Ltd. on this issue. ![]()
The quality of the communication with the new Teli has won the respect of Europe and the United States. From now on, Jin Dalai officially announced that he will return to the domestic market. One grandson answered all the questions of the dealers. Once it was sold well in China, it resolutely gave up the domestic market. Focus on the international market; after stabilizing the international market business, returning to the domestic market, this is the roundabout way of Jindalai lighting strategic planning. This is not the same as the lighting industry franchise pioneer Xin Teli lighting. The answer is yes. Sun Zhengquan is the younger brother of Sun Ting, the general manager of Xinteli, both of whom enjoy fame in the field of modern minimalist lamps. Jindalai Lighting has always been a brand of Kendrick Lighting Co., Ltd. The unique "temperament", entering the international market to create an international brand is the best proof, and hopes to expand the brand influence in the country with the help of international influence, and then dig deep into the brand connotation. Therefore, the company was founded in 1998, It attaches great importance to the construction of the R&D department, and invests millions of funds each year for the recruitment of talents and the updating of R&D equipment. And with the high-level design institutions in Europe and the United States to establish a partnership, to test and improve the safety, structure, appearance, function, etc. of each product. At the same time, boldly target the market's key development targets to foreign markets, and take the lead Large international exhibitions such as the Frankfurt Lighting Fair and the Hong Kong International Lighting Fair.
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