There are indications that after the Internet continues, VR seems to have become one of the most promising entrepreneurial hotspots for domestic entrepreneurs. So, what is the situation of the domestic VR industry? According to the popular saying on the Internet, "Whoever enters VR is no longer news, and whoever does not enter VR is news."
According to the latest news, Netease, the leader of the domestic game industry, has changed its previous conservative posture and began to actively deploy the VR field. What kind of action will Netease have in the future has become the focus of current industry attention.
Of course, the rise of a new industry has always been two-sided, and those who are optimistic have never lacked cold water. There is a slogan on the Internet: "Someone asked me what kind of situation is the domestic VR industry. I always like to respond to him with such a picture: the female guests in "You Are the One" talk about the hot topic of VR while waiting The male guest appeared. The male guest who was full of ambitions had not finished the first sentence and the 24 lights were all extinguished. The reason was that the male guest said: "Hello everyone, I am a VR entrepreneur. .. .. â€
With the accelerated development of virtual reality technology, cheap technology equipment has gone down the altar to let more ordinary people experience virtual products, so that people have more opportunities to experience the immersive body feeling, so they are sought after by the public, however, Although many people think that virtual reality is another cross-age artifact that will change the life of human society after the mobile phone, but the current development prospects of VR, the technical limitations are difficult to make it mainstream.
Below, let us analyze the following aspects of VR companies will encounter problems in the development.
First, the hardware side
At present, there are related companies with great popularity in the market, such as Storm Mirror and LeTV VR. They ran faster in the early stage, were sought after by capital, and began to pay attention to building an ecosystem around hardware or underlying technology. This is the right path, but it can only be said that there is a certain chance of success.
After the giants such as Sony, HTC, and Microsoft entered the market, there is basically no big opportunity for other start-ups in the VR hardware field (especially in the glasses helmet), especially after the price butchers such as Xiaomi enter the market. Moreover, domestic Internet companies have invested heavily in upstream advanced technologies and underlying hardware-based enterprises, and domestic similar enterprises lack sufficient moats. Perhaps in the far future, on the basis of the popularity of VR core hardware, accessories, VR and other technical fields, as well as some vertical categories have scattered opportunities.
Second, the content side
With the Oculus Rift, HTC Vive, Sony PS VR three top VR head-mounted devices being introduced to the market, the VR field has also begun to usher in the first round of content explosion.
In this industry context, unique and innovative VR content is particularly critical, because fresh things always attract people's attention, and fresh and high-quality content has become an indispensable steel demand for a wide audience. Just like the development of the film, from the beginning of the silent film without a plot to the wide-ranging sound film, it conquered the masses with rich artistic style and content, and became an indispensable part of contemporary life. However, as far as the current situation is concerned, most companies have not achieved much in content, both abroad and domestically. Without high-quality content as a follow-up, VR will have a hard time owning the market.
Third, the market
After an emerging technology product enters the market, it will indeed cause consumer enthusiasm. For example, the "Storm Mirror" released in September last year, which added VR technology, the sales volume is also extremely high. But the freshness of the new technology does not mean that the audience will spend too much money to buy a bulky headline, and just for entertainment.
And for the user, it would be stupid to bring this cumbersome thing. When you are completely immersed in the virtual world and entertain yourself, you will be watched with a different look. Whether VR wants to enter the consumer market in a short period of time is still a lot of resistance.
Due to the above problems, it is still impossible to clearly judge whether VR can become a huge market that can replace the mobile Internet, but entrepreneurs engaged in this field still have a long way to go. Therefore, for this The market's view, we should not be too passionate, of course, not too cold.
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