In 2017, we set a small target with a revenue of 100 billion!

Lei Jun made an internal speech at the annual meeting of Xiaomi, setting a small goal for Xiaomi--"In 2017, the overall income of Xiaomi broke through 100 billion yuan." Lei Jun said that there is still a little excitement.

In Lei Junkou, 2016 is Xiaomi’s “first year of remediation”. He first reviewed the record of Xiaomi in 2016, including the new Xiaomi 5, Xiaomi 5s, Xiaomi Note 2 and Xiaomi MIX. At the same time, the total number of patent applications worldwide has exceeded 1 With a total of 6,000 items, the total authorized amount has reached 3612 projects, of which 1,767 are foreign patents.

In 2016, Xiaomi Home was upgraded to a brand retail flagship store, and offline brand retail flagship stores have opened 54 so far. In 2017, Xiaomi plans to open 200 stores and plans to open 1,000 Xiaomi homes in the next three years.

In 2017, Xiaomi will focus on five core strategies: black technology, new retail, internationalization, artificial intelligence and internet finance. In the words of Lei Jun, it is "the sky will not fall off the pie, pick up the sleeves and cheer!"

Finally, Lei Jun once again emphasized Xiaomi's core values: sincerity and love--"Cheng is a practical and practical material to make quality products with excellent prices, friends with fans, and listen to users' needs; love is to gather a group of pursuits. The brothers and sisters of the ultimate product, everyone do what they like, and they insist that Qingshan does not relax, and it is difficult to go back and enjoy entrepreneurial fun."

"If you are not sincere, you can't do things with kindness, and you can't live for a long time. Users will always see through you. If you don't love, you can't insist on the pain of loneliness and death in your long-distance running. You must do it. There is no real moving product." Lei Jun said something about the core of Xiaomi.

2017 millet small target, revenue exceeded 100 billion!

The following is the full text of Lei Jun’s speech:

Dear students of Xiaomi:

happy New Year everyone!

In the past 2016, for all Xiaomi people, as General Secretary Xi’s speech in the New Year’s speech is “an extraordinary year and an unforgettable year.” 2016 is Xiaomi’s “first year of remedial course”. We have taken the initiative to slow down and adjust, and we have still achieved a series of achievements that have been carried forward and have far-reaching effects.

The most important results are 6

Adhere to technological innovation and break through the high-end market of mobile phones

Xiaomi is an engineer-led company. "Exploring black technology" is the pursuit of the bones. In 2016, Xiaomi 5 launched the world's first four-axis optical image stabilization and 3D ceramics. Xiaomi 5s is the first super-sensing camera in China with a unit pixel area of ​​1.55um. It is also the world's first non-porous ultrasonic fingerprint. At the end of the year, Xiaomi Note2 took the lead in adopting a hyperbolic flexible screen, while Xiaomi MIX launched a full-screen and all-ceramic body in the world.

The total number of patent applications in the world has exceeded 16,000, and the total authorized amount has reached 3612 projects, of which 1,767 are foreign-related patents.

It is with these continuous technological innovations that we can break through and stabilize the high-end mobile phone market.

New retail triumph

In 2016, we are still the king of mobile phone e-commerce, Tmall "double eleven" four consecutive championships. We also upgraded Xiaomi Home to a branded retail flagship store. So far, 54 have been opened, and a fire has been opened. The annual sales of Shanghai Joy City Store, Beijing Colorful City Store and Zhengzhou David City Store have exceeded 100 million yuan. This year we plan to open 200 stores and plan to open 1,000 Xiaomi homes in the next three years.

The international business is growing at a high speed.

In 2016, our international business achieved breakthrough progress. In October, the Indian market sold 1.35 million mobile phones, and its annual sales exceeded US$1 billion. It has successfully ranked among the top three in the Indian mobile phone market.

The overall rise of the ecological chain with Xiaomi mobile phone as the core

In 2016, the eco-chain system around Xiaomi's mobile phone revenue exceeded 15 billion yuan, connecting more than 50 million smart devices. Xiaomi has also become the world's largest intelligent hardware incubation ecosystem.

Internet business model is fully verified

Last year, our Internet revenues doubled, and the international battlefield and eco-chain businesses were also successful. Xiaomi’s business model has been fully validated.

Management upgrade, efficiency improvement

Taking the mobile phone department as an example, after the management structure was adjusted, the team size doubled within half a year, further strengthening product development, supply chain and quality management. At the same time, we are also strengthening the informationization of corporate governance, based on this, and comprehensively promote refined management.

Despite the difficulties, we have achieved dazzling results. Thanks to all the millet people for their determination and hard work, thank you!

The worst time has passed.

The achievements are extraordinary and the challenges are unforgettable. In the past few years, we have rushed too fast, creating a miracle of growth in the history of modern business, but also overdrafting some of the growth in advance. Therefore, we must slow down and make up the lessons carefully, and it is better to make up earlier than to make up for it.

The e-commerce sales model that Xiaomi started has also encountered challenges. It is not enough to do e-commerce now. After all, e-commerce currently accounts for only 10% of total social retail sales. Although the mobile phone market is better, it is only 20%. Xiaomi is an ambitious company. It is uneasy to be a good e-commerce mobile phone company. Therefore, to upgrade the business model, we must upgrade the pure online model to the online “new retail”.

At the same time, we suffered a shortage of goods for four months last year. The mobile phone supply chain is very complicated. In the past few years, we have not accumulated enough in this area. Coupled with some objective factors, this is not compensated by the efforts of the past year. However, the worst time has passed. Talking about technological innovation and products, we were stronger last year than last year, and this year is definitely stronger than last year!

Five core strategies and one small goal

2017 millet small target, revenue exceeded 100 billion!

How to do it in 2017? "The sky won't drop the pie, pick up the sleeves and cheer!"

This year, we will focus on five core strategies: black technology, new retail, internationalization, artificial intelligence and internet finance.

In the first three points, we have been fully committed in the past year and have achieved excellent results in stages. Here I will focus on the last two.

AlphaGo unexpectedly beat the top chess player Li Shishi unexpectedly last year. Recently, a 60-game winning streak called Master was swept across all human masters. I wrote an article last March, and AlphaGo blew the horn of artificial intelligence to change human life, so that everyone can see the broad prospects of artificial intelligence.

Last year, Xiaomi's new face detection algorithm won the first place in the authoritative FDDB face detection accuracy rate. When human information grows exponentially, we need artificial intelligence that can be deeply learned to provide us with powerful assistance to help us make human life easier and more convenient. This is obviously our mission.

In addition to artificial intelligence, finance is also a major event that we will open up this year. In the last few days of 2016, our family also opened a bank. New Network Bank was established and we are the second largest shareholder. In addition to this news that everyone knows, we have actually set up a team of more than 300 people, and have completed the entire field of loans, insurance, securities, wealth management and payment in the financial sector, and also obtained a variety of financial licenses.

This is of vital importance to the future of Xiaomi. In the future, all business giants will be Internet companies and financial companies. The future of finance will be based on artificial intelligence and big data. Today we are still a startup company, but we also have such ambition and ability.

It is a little excited to say it. In the New Year, we also set a small goal. In 2017, the overall income of Xiaomi broke through 100 billion yuan.

More important than the 100 billion revenue is the values

Sincerity and love are the values ​​of Xiaomi. Sincerity is the practical and practical material to make products with excellent quality and good price. We are friends with fans and listen to users' needs. Love is to gather a group of brothers and sisters who pursue the ultimate products. Everyone does what they like, and they insist on Qingshan. Relax, do not look back and enjoy the entrepreneurial fun.

This is why the millet is the core of Xiaomi. If you are not sincere, you can't do things with kindness, and you can't live for a long time. Users will always see through you. If you don't love, you can't insist on the pain of loneliness and death in the long-distance running. A truly moving product.

Our vision is to make everyone enjoy the fun of technology. If you can't enjoy this process, how can you let users enjoy the results?

In fact, our sincerity and love have profoundly changed the part of the world and profoundly affected the lives of hundreds of millions of people.

Looking back at Xiaomi's entrepreneurship for 7 years, we eliminated the cottage and activated the quality improvement of the entire mobile phone industry. The hardware ecosystem also provided a series of world-class products, providing hundreds of excellent products and completely changing the face of many industries.

From the first day of the birth of Xiaomi, we have a dream of becoming a great company. Compared to the pursuit of profit, I believe that the pursuit of product experience is more promising. Compared with the increase in the price of the channel, I believe that the real price of real materials will eventually be more popular. This is destined to be a road of honor with thorns. It can withstand the hardships and suffer grievances before it can run to the sea of ​​our dreams.

Thanks to all the brothers and sisters of Xiaomi, thank you for your great efforts in the past and in the future. After a few decades, each of us can proudly say that we have contributed to the great cause of transforming youth and blood and using technology to change the way people live.

Electronic enthusiast network comment:

In 2017, Xiaomi will focus on five major strategies: black technology, new retail, internationalization, artificial intelligence and internet finance. The first three points of Xiaomi have been fully invested in last year and have achieved excellent results in stages. In 2017, Xiaomi focused on artificial intelligence and internet finance.

Breaking through the high-end market of mobile phones is the key

To realize the small goal of 2017, Xiaomi needs to break through the high-end market of mobile phones.

The Chinese mobile phone market has completed the first wave of change of smartphone-replacement mobile phones, and the second-round exchange is the middle and high-end replacement of low-end brands. Xiaomi mobile phone needs to change the current status quo, and it needs constant technological innovation and research and development to enhance the user product experience, and break through and stabilize the high-end mobile phone market.

In the past 2016, Xiaomi is still the king of e-commerce that can be called domestic mobile phones, but it is not enough to only do e-commerce. E-commerce currently only accounts for 20% of the total retail sales of the mobile phone market.

In 2016, the flagship store of Xiaomi offline brand has opened 54 stores. In 2017, Xiaomi plans to open another 200 stores and open 1,000 Xiaomi homes in the next three years. This is also an important part of Xiaomi’s so-called remedial classes.

Although Xiaomi's multi-product and multi-field competition can bring sales, other products also have good performance, but the rise in performance of other products can't make up for the decline in the performance of mobile phones.

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