[Text / high-tech LED Yue Mengdi] Compared with previous years, the LED lighting market in 2015 is even more lively. Sunshine Lighting (600261.SH)'s national channel expansion is in full swing, Mulinsen (002745.SZ) in the middle of the "Sen War", Sanxiong Aurora and domestic and foreign well-known designers to create "Lighting Institute", Foshan Lighting (000541 .SZ) and Op Lighting are also stepping up to open the domestic market...
A major account manager of LED lighting companies focusing on foreign markets said, "We can only watch the domestic market melee, it is too difficult to participate."
In fact, from the perspective of the operation of various enterprises in the lighting market, Sun Lighting, Sanxiong·Aurora and other representative first-line lighting brands have a market share of more than 50%, and are represented by Seaton and New Terri. The second-line brand has basically completed the market layout of LED products.
According to the survey data of the High-tech Research Institute LED Research Institute (GGII), the total size of China's LED industry in 2014 was 344.5 billion yuan, and it is expected to reach 413.4 billion yuan in 2015, and the growth rate is slowing down.
The data does not lie, and many companies have shown some anxiety. In particular, Op Lighting has introduced low-cost lamps, which has made many companies lament the hardships of the market.
Huang Zhida, founder of Huang Zhida Designer Co., Ltd., believes that the new century has swept away illiteracy, but there are still many "light" blind and "color" blind.
LED lighting, not just a light to illuminate the world, but around the light and color, according to the "beauty" world.
With the gradual shrinking of the LED replacement market, LED companies are forced to find the profit growth point that suits them best. Special lighting such as Internet ++, intelligent lighting, automotive lighting, and ultraviolet light have “surfacedâ€.
"As far as the situation we have learned, intelligent lighting is currently more conceptual than actual," said GGII researcher Li Shengfa. The most common dimming color on the market through mobile APP or remote control is not smart. Intelligent lighting is not a simple intelligent control, but a humanized experience that can effectively solve the actual needs of users and is convenient and fast to use. For some LED companies that are at the forefront, this market has great potential to be tapped.
And car lighting is an area that individuals want to enter but not. The LED companies that have entered the automotive lighting industry are more likely to be installed later. This piece of "blue sea" is gradually being attacked by "red". "Automotive lighting has a relatively closed ecological chain." Shi Chao, manager of the research and development department of Hongli Optoelectronics (300219.SZ) pointed out. At present, domestic LED companies have a lot of layouts in the front headlights, and the progress is relatively synchronized.
The volume of the special lighting market is currently limited, but LEDs can achieve unlimited possibilities in the future. But Philips' lumileds are being sold, OSRAM's lighting channels are split, and a series of international giants' actions have led people to speculate whether they will abandon the LED lighting business in the case of reduced conventional lighting profits. Are they fascinating LED lighting prospects? What effect will the action have on domestic LED lighting? How can domestic companies maintain their continued competitiveness?
All of this will be revealed at the 2015 High-tech LED Annual Meeting with the theme "Where is LED Lighting?" More than 150 LED lighting companies at the helm (including the top 20 lighting companies) came to the conference to discuss the LED lighting in the next three years.
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