LeTV anti-review further sports and industrial banks cross-border cooperation

Letv is an ecological company. Letv sports is an important sub-ecology. The development of the ecological company is to achieve anti-corruption and create diversified values ​​and services for companies and users. For LeTV sports members, in addition to seeing more and more legitimate sports events, they can also use cross-border power to enjoy financial services.

On November 8th, the launching ceremony of “Luxury Holdings & Industrial Bank Comprehensive Strategic Cooperation and Industrial Bank LeTV Sports Co-brand Credit Card” was held in Beijing. LeSport Holdings and Industrial Bank announced that they formally launched a comprehensive strategic cooperation to build a new "Internet + Finance" model. At the same time, the first product of cross-border cooperation between the two parties, “The Industrial Bank LeTV Sports Credit Card,” was also officially unveiled at the press conference, integrating financial services with the rights of LeTV’s super sports members.

The conference lineup is luxurious. Both leaders of the heavyweights are present: Chen Jinguang, Vice President of Industrial Bank, Zheng Haiqing, Vice President of Retail Banking Headquarters, Wang Yu, General Manager of Bank Cards and Channels Department, Li Hailin, Vice President of Beijing Branch, Academician of Chinese Academy of Engineering, China Cui Hongfeng, Executive Vice President of UnionPay, Jia Yuemin, Vice Chairman of LeTV Holdings, Lei Zhenjian, Lester Sports Founder and CEO, Levin Commercial Chief, O2O Vice President of Marketing, District Wensheng, Le Sports Sports Signature Commentary Zhan Jun, and Chinese Female Queue Leader Hui Ruoqi Attend the release ceremony of the day.

Judging from the information obtained at the scene, the "China Industrial Bank LeTV Sports Credit Card" was jointly developed by Industrial Bank, LeTV Sports and LeTV Business. It has the dual attributes of Industrial Bank Credit Card and LeTV Sports membership card.

From the perspective of user rights, the co-branded card launched this time contains three types of cards: Platinum Card (elite version), Gold Card and Puka Card. Cardholders can enjoy multiple value-added benefits in addition to regular credit card service support. .

And the three cards are applicable to 0 down payment, 0 interest rate, 0 fee, 36 yuan per month for 36 consecutive months to enjoy three years of music as a super sports member service, and will receive a free of charge 1899 yuan 4 X40 LeTV Super TV. At the same time, Gold Card users enjoy an exclusive 2 million aviation accident insurance; Platinum Card enjoys VIP court privileges at domestic airports, 24-hour non-accident roadside assistance and value-added services for up to 10 million public transport accident insurance. At the same time, cardholders will also receive exclusive CBA, Super League, domestic and international marathon and fitness privileges.


At the conference site, Le Sports Sports signatory Zhan Jun and Chinese female queuing director Hui Ruoqi became the first batch of "I-banking LeTV Sports Credit Card" cardholders. It is worth mentioning that the successful users of the nuclear card before December 18th will also have the chance to win three years of rich prizes such as LeTV, 1000 Lebei, and 100 Yuan Leshi Sports Mall vouchers, with a total value of up to 5 million yuan.

For the opening of a comprehensive strategic cooperation between the two sides, Vice President of Industrial Bank Chen Jinguang stated: “The cooperation between Industrial Bank and LeTV will give new opportunities for traditional banks through smart financial services in an open and ecological context. Both parties will jointly promote Internet+Finance+ In-depth changes in sports."


Jia Yuemin, deputy chairman of LeTV Holdings, stated: "The joint venture between Industrial Bank and LeTV is just the beginning. In the future, LeTV's "platform+content+hardware+software+applications" five-story framework will be in-depth with the innovative financial products and services of Industrial Bank. The financial resources and energy that Industrial Bank possesses will provide a new engine for LeTV's ecological innovation and provide new impetus."

For the first step of this comprehensive strategic cooperation, Le Zhen Sports founder and CEO Lei Zhenjian said: "The launch of this joint card is a brand new attempt of LeTV and Industrial Bank in the field of Internet + finance. In the future, we also hope that Through similar cross-border cooperation, LeTV Sports will provide more diversified interests and cover more sports consumption scenarios."


It is not unfamiliar to mention LeTV Super Sports Members. It is the first paid membership service for Leipzig Sports for the Mainland market in April this year, except for exclusive use of the World Cup Finals 12, Serie A, French Liga, F1, etc. 2400+ In addition to hot events, members can enjoy exclusive viewing privileges such as 1080P+ ultra-definition video quality, live broadcast acceleration, multiple viewing angles, multi-line commentary, exclusive data, advertisements, no-interference, member barrage, and offline ticket purchases. , VIP shopping discounts, member points redemption and many other ecological benefits. In just six months, the number of paid members exceeded 3 million, of which 20- to 28-year-olds accounted for more than 70%.

The launch of this joint credit card is only the first step in the strategic cooperation between LeTV Eco and Industrial Bank. In the future, both parties will also conduct in-depth cooperation in the areas of asset management, credit card and payment account management, consumer instalment, and customer resource sharing to jointly build a combination of industry and finance. , breaking the boundaries of innovation in the new model of Internet eco-finance.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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