See Shang Fuqiang's Price Reduction with Service of Skyworth Wins Internet TV Second Half

The TV industry looked at Japan from the past, to Korea, and to China. With the full release of market demand and industrial dynamism, China's color TV industry has rejuvenated its youth and fully stimulated the vigorous development of the international market. In particular, the launch of Internet TV has further aggravated the breakthrough of the Chinese brand market. However, based on the industry competition, how can Internet brands take a seat against traditional brands? Reduced price, upscale services Although the color TV industry continued to increase prices in the second half of last year, Internet TV also frequently raised prices, but overall, the advantage of Internet TV in price is still evident. In addition, in the product competition strategy, the Internet TV brand is more abundant and diversified. The CEO of Global Zhi Da and Founder Brand Fu Qiang expressed at AWE 2017 that in the aspect of product strategy and pricing, the hardware configuration of the same size product is still better than the traditional TV brand, but the price is the price of the small size of the opponent. In short, the same 55-inch TV is better than 55 inches, but the price is only 50 inches. In addition, the flagship product broke through. We are accustomed to follow-up strategies of Internet TV brands, but the breakthrough of Internet brands in the flagship machine has reached the hinterland of traditional brands. For example, besides maintaining the hardware configuration and price advantage of products in different stalls and traditional brands, at first glance the series can be seen as the flagship series of the market, and it is entirely possible to establish the style of the products in the market. It is reported that at first glance, the series of products will be characterized by unique perspectives of the product concept, unprecedented form of product, interpretation of the epoch-making significance of the sudden changes in peacekeeping. At the same time, at first glance, the series is also a product line with a strong sense of future. It will rely on laser, split, intelligent perception and other product highlights to break through to refresh the form of Internet TV. No dead service for user services, a solid matrix industry chain As we all know, compared with traditional TV products, there are 8 key links in the Internet TV industry chain: hardware, operating systems, applications, software, content, licenses, services, and channels. At present, many Internet TV brands have focused on content, operating systems, and hardware, and even have corresponding strengths. However, the television industry has already completed eight stages of the full-matrix industrial chain. buckle. Fu Qiang said that it is the only brand in the industry that has no defects at any point, and has a depth and degree of expansion, and at the same time lays out the entire matrix industrial chain. In fact, the explosive nature of Internet TV lies in customer service as the center, focusing on user experience. Only when the user service chain is fully connected, can we provide users with the most perfect living room audio-visual experience. This is also to see the 8 matrix links covering the entire matrix industrial chain. The appeal is where. In addition, on the product line, besides TV products, it also includes home entertainment and smart life as the center, from smart TV to giant screen laser intelligent projection, high-quality Hifi audio, smart home, various types of machines The complete smart terminal system, such as boxes, can fully meet the needs of the Chinese family living room entertainment and smart life in the broadband Internet era, which can not only break through, but also provide global service. In addition, we adopt a two-step online and offline strategy on the channel, expanding from the earliest online channel to the offline channel, and through the offline channel, we will be able to better explain the product experience, technical features, and service experience of the product. Fu Qiang mentioned that in 2017, it will continue to build its own core capabilities and competitive advantages with the full matrix, all platforms, and full wisdom to lead the second half of Internet TV. In short, the competition of Internet TV has gone from simple and crude price wars, naked competition hardware configuration, to the integrated services of television products among manufacturers, and the Internet TV brands are more from technologies, content services, and in-depth operations. The channel strategy is to cultivate internal strengths, allowing users to feel more about the value of products and more rational consumption. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.