The television industry is bleak. Why does Skyworth Cool sell so well?

After nearly half a year, inventory should be taken. In 2015, the TV industry did not make much breakthroughs in terms of sales. This shows that traditional sales concepts and the pace of the new era cannot be achieved. Has been discussing the Internet, in fact, Internet TV has entered the people's psychological, because TV is still necessary for each family's products, and even more than one, one living room, one bedroom, and even a restaurant.

Moreover, in this era of the Internet, live TV is still quite hot, as long as innovation is used to meet the needs of users. TV can still sell a good price.


Nowadays, LeTV, Xiaomi and Kukai have formed a troika that runs parallel to each other. Each group leads a group of fans who scramble for the mighty lakes. The moment is bright and the fight is far away. The fight is the future. Below, Xiaobian will briefly talk about the advantages of the four brands:

Millet advantages:

Xiaomi, who is a mobile phone herself, later started to watch TV because Xiaomi was relatively hot in China. Therefore, with her own brand, she began to make TV. The advantage lies in the fact that online marketing has become a powerful force and has become a fan of the economy of the fans. So, does Xiaomi TV have disadvantages?

Xiaomi has been good at hunger marketing. However, this kind of marketing will not last long. Now, Xiaomi's layout line is a successor, but what advantages can be compared to the old brand?

LeTV advantages:

In terms of content, LeTV's advantages are obvious. LeTV removed a simple video processing module, making the input signal delayed, this should be the TV's most basic and most should do a good job.

Cool open advantage:

Cool open company. Founded in 2006 as a wholly-owned subsidiary of Skyworth Group, Skyworth has a cutting edge technology system and a complete after-sales service network. Backed by 28 years in the color TV market, it has now become an OLED leader. The advantages of Skyworth and Cool Open are obvious. Cool and low-key, it is clear that their family's core strengths: technological innovation, professional manufacturing and after-sales service.

Skyworth TV is the oldest brand. Ever since the Xiaobian Chronicle, it has known this brand and personally feels good.

Let's take a look at the three sales and sales in 2016

Xiaomi's sales volume and sales in June: Xiaomi announced before this that millet TV end users exceeded 15 million units. This impressive performance has also greatly encouraged rice flour.

LeTV's sales and sales in June:

On the afternoon of June 18th, Super TV sold 378,000 units.

Cool open in June sales, sales:

Skyworth Digital (0751.HK) released its 2015/16 financial report on the evening of June 14, showing that Skyworth TV sales reached a record high in FY2015, exceeding 14 million units, especially 4K smart TV sales increased by 101.6 year-on-year. %. According to the total sales data of AVC in 711 cities in China, including 6,023 retail outlets, Skyworth ranks first in terms of both sales volume and sales in mainland China's TV market for the 12 months ended March 31, 2016. .


(1) On June 17th, Cool Wins the top spot of the Tmall Hot Brands list.

(2) cool open U55, Tmall single product sales win;

(3) As of 13:00 on the 18th, Kuokai K50J, won the first-selling sales of Jingdong TV single product; Cool open K49 won Suning Tesco 49-inch single product sales of the first, and Internet brand total sales of the first; Cool opened the brand flagship The store won the No. 1 sales of black-and-white products from the country.

Well, the three, Xiao Bian will simply say here, in all fairness, though, Le Shi, millet more novel, Xiao Bian is still more recognized Skyworth, after all, is an old brand.


Xiao Bian believes that no matter which brand, as long as it can meet the user, including the post-service to be done in place, will naturally get the user's approval, and naturally will give you praise.

It has always been believed that online Skyworth is relatively weak, because Xiaomi and Leshi are getting fired through the Internet. Skyworth is too low-key and online is coming from behind. However, offline is definitely better than Xiaomi and LeTV.

Therefore, Skyworth cannot be too low-key and should follow the development of the times. It is worth mentioning that Skyworth can still achieve steady growth for ten consecutive years under the impact of falling TV sales unit prices.

Skyworth needs to join forces to create new highs

Too talented people also need teams and need contacts, so don’t fight alone. Today, Hisense teamed up with German TV maker Loewe and China Digital Media, and TCL teamed up with LeTV, etc., and Skyworth and Oracle’s Big Brother LGD formed an alliance. The integration of Warner, Tencent Penguin TV, plus their own manufacturing advantages, the rope is getting thicker. With the slowdown of television updates, the smoke of color TV sets is spreading to the upper and lower reaches. Everyone fights, fights technology, fights quality, fights strength, fights content, fights service, and finally fights for consciousness.


2016 is an era of innovation

Without innovation, it will naturally be eliminated. Therefore, we must innovate. In 2016, color TV companies have adjusted their proportions in upgrading their high-end products. Curved surface technology, quantum dot technology, AR, and VR have begun to emerge.

Color TV, the current market demand is very large, especially network TV, although, the computer is more, but to see live TV is still the first choice, first of all, the screen is large, watching fatigue, do not have to be busy before the computer desktop, we lie On his own sofa, holding ice cream to see the live broadcast is still quite good.

After all, the TV school currently only supports videos on some websites (youku, iQiyi, etc.). Now how can some videos from other websites or local videos on mobile phones be directly pushed to Skyworth TV?

I have a stupid way, is to find a cell phone, open the phone portable wifi test, the TV and your cell phone colleagues to connect wifi, and then use the TV to send can be pushed! seemingly can only push the phone local video! my home temporarily no broadband I That's it.


tips:

How big is your room for a TV?

Now the flat-panel TVs are much thinner than the original CRT TVs. You can choose a big one. You can choose between 40 and 50 inches. The main thing is to see where you put the sofa. Sometimes though you watch the distance, If the area of ​​the living room is large, the TV is small, and I think it is not so good-looking.

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