How does QUHD TV Quantum TV target TCL’s global high-end consumer market? Let's briefly talk about QUHD TV. QUHD TV Quantum-dot TV is a multi-dimensional integrated picture enhancement technology equipped with TCL's exclusive and patented picture quality processing engine, integrated industry-leading technology, and the best luminous material known as human discovery. New high-end televisions not only outperformed ordinary LED display technology in display performance, but also surpassed OLED in key areas such as color display. In addition, QUHD TV is also equipped with the industry's top hardware configuration, top audio equipment and TV + OS intelligent system.
In simple terms, QUHD TV is a collection of all the cutting-edge technologies currently used in color TV sets. It can also be said that TV HDTV has the highest technological content in the TV market. For those who observe the development of the domestic color TV market for more than a decade, it is even more exciting that this is the first time that China has a high-end color TV category that can compete with the world's top display technology. In the past, we can also make a very high-end TV product, but the core technology is from Japan and South Korea, this embarrassing state has been maintained for many years, but now is different because of quantum dots.
Peng Xiaogang, a world-renowned authoritative chemist and an expert on the “Thousand People Project†of the country, stated that quantum dots are the best luminous materials that humans have discovered so far and are the future of display. The current situation is that the research on quantum dot display technology in the global science and technology field is basically at the same level. China is the world leader in the quantum dot photoluminescence technology. This technology is the first to be mastered by TCL, representing that domestic companies also have global The most advanced color TV display technology.
According to statistics, domestic brands accounted for 87% of China's TV market share in 2015. However, the share of retail sales has shrunk significantly. Foreign brands in the low-end market cannot compete with domestic brands. That is to say, this shrinks. Part of the share is high-end market. Why is it so? The lack of benchmarking domestic high-end color TV products is the most important reason. The emergence of QUHD TV allows consumers to enjoy the best high-end products without going abroad, and it will also become a sharp edge for TCL to attack the global high-end consumer market. Many people in the industry see QUHD TV as a milestone in the transformation of China's home appliance industry in high-end products and high-tech products.
What makes me happy is that TCL is not satisfied with the current situation, but is still exploring more possibilities for quantum dot technology. Dr. Huang Weidong of TCL Group Industrial Research Institute once stated that the QD products currently on the market are still quantum dot backlights instead of real quantum dot devices, but the color performance it brings has exceeded that of current non-quantum dot backlight LCD TVs. Currently, a lot of resources are being invested in R&D of QLED devices, and QLED display devices in the “Thirteenth Five Year Plan†of the Ministry of Science and Technology are also undertaking product projects. He said that when QLED devices can really meet us on the market, they will truly witness the quantum. Points lead future development trends.
This is why at the April conference, TCL will use such a large space to introduce printed displays. Printed display technology can allow TCL to make more explorations in quantum dot display and QLED device development. It is reported that the printing display has been listed as a major project in Guangdong Province, and TCL has also led the establishment of a strategic alliance for printing and display, and has already made the QLED devices of different sizes on the 4.5th and 8.5th generation lines through Huaxing Optronics T1, T2 and T3 production lines. Production verification. At present, there are still many people in the color TV market when speculating on concepts and getting hysterias. TCL is using its own efforts to help Chinese manufacturing companies compete for the right to speak in global technology. This is a true national technology company and can really help “made in China. 2025 "The cornerstone of success.
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