Analysis of the use of taxi LED car screen GPS dispatch monitoring system

Simple features can't solve the real needs of taxis

In fact, equipped with a GPS system plays an important role in dispatching taxis and ensuring driver safety. However, looking at the domestic GPS usage of taxis, basically speaking, it is focused on simple tracking and calling functions. The role of GPS in the current taxi industry is obvious. In this case, why should the taxi industry install GPS? On the one hand, the taxi company's blind follow-up, on the other hand, it is also related to the national security policy. The state requires passenger vehicles and dangerous goods vehicles to install GPS. Several taxi strikes last year also made the transportation department pay attention to the daily dynamics of taxis. Therefore, regardless of whether the taxi industry has the need to install GPS, installing GPS has been the hope of all levels of traffic authorities. Is the driver willing? If the service fee is paid by the taxi company, the driver will not give an opinion, but if the service fee is paid by the individual, the taxi driver will resist. After 10 years of development in the GPS vehicle monitoring industry, from the current situation, product innovation is not enough, and many manufacturers' products are low-level redundant construction. The phenomenon of blind follow-up between enterprises is more serious. It can now be said that the function of each manufacturer's products is the product level of the entire industry.

For taxi companies, the taxi dispatch system that has been spent a lot of money has a role and benefits? the answer is negative. For the domestic GPS monitoring and positioning industry, 2005 is a peak period. In 2005, the GPS monitoring industry has developed by leaps and bounds. The domestic rental industry has started to install GPS as a vanguard. When the taxi GPS dispatching system was built, it was found that things were not as originally imagined. The GPS equipment was installed with a lot of time, and the faults of the equipment dropped, and the equipment repair rate was extremely high, reaching more than 30%. Taxi companies and drivers are tired of frequent GPS equipment failures, and the overall system utilization is not high. More importantly, GPS's business model in the rental industry has not been determined. GPS equipment does not really solve the needs of taxi companies. In addition, drivers' incomes are getting lower and lower, oil prices are rising, and many other drivers are reluctant to use GPS. The use of GPS requires a certain communication fee and service fee each month. The driver's own income is not high, so he is not willing to pay for the money that has no effect on himself. If the money is shackled by a taxi company, the monthly low-cost expenses are also unwilling to be seen by taxi companies. Therefore, the GPS monitoring system in many cities in China is basically in a semi-squatting state.

What is the real demand for GPS in the rental industry? The demand for GPS in the taxi industry is: How to ensure the personal safety of the driver? How to effectively dispatch taxi operations? How to improve the utilization rate of taxis through the call function? How to protect the mobile vehicle from electronic safety and prevent the loss of the vehicle? How to open up a green channel in the event of a public emergency, and establish an emergency fleet through taxis, which can respond quickly and dispatch for emergencies?

All of the above requirements have one thing in common, namely location and scheduling. Location and scheduling are exactly what GPS vehicle terminals and dispatching platforms can achieve, so how to do in-depth research and development in the core needs of taxis is what GPS companies should do.

Can anti-theft and anti-robbery give drivers a sense of security?

The concept of anti-theft and anti-robbery was first triggered from the South China market. Because of the large number of migrants in South China, poor security, vehicle theft and hijacking, this concept has been recognized by the industry. Taxi anti-theft function is not very meaningful in the taxi industry, because the taxi industry has its own particularity, and the vehicle is basically idle for a short time. The anti-robbery function is indeed very useful for taxi drivers, especially in cities with a lot of outsiders and poor public security. It is very unsafe for taxi drivers to get out at night. This function allows drivers to drive with confidence. However, due to the lack of supporting anti-robbery system in taxi companies, the lack of emergency linkage experience of GPS system integrators, and the insufficient training of personnel in the monitoring center, the application of this function is very bad, and even brings greater harm to drivers. Security, this is mainly reflected in the handling process of the robbers.

There have been such cases. On the night of March 25, 2009, the master of Wei Wei of Qingdao was hijacked by three gangsters. Wei Shi secretly used the elbow to touch the key, but the GPS call center staff returned a call, almost let Wei The master suffered more damage because Master Wei just told the gangsters before he reported that he did not bring his mobile phone, and the ringing of the mobile phone immediately sounded annoyed the gangster. Fortunately, a taxi was driving next to it, which scared off the gangsters. This incident also caused Master Ge Wei to question the alarm process of the taxi GPS dispatch system.

What is the police process for burglary and robbers? For the burglary, once the monitoring center receives the alarm message from the car GPS, the monitor should immediately monitor the vehicle and track it if the door is illegally opened or illegally ignited. At the same time, confirm the alarm with the owner, if confirmed If the vehicle is stolen, it should be reported to 110 immediately, and observe the running state of the vehicle and cooperate with the police to deal with the police. If it is found that the vehicle is normal and not stolen when confirmed by the owner, it indicates that the equipment has a false alarm, and the monitoring personnel should make statistics on the false alarm of the vehicle for the manufacturer to refer to. If you are unable to contact the owner, you should report it directly to 110. Help the police deal with the police. For the robbery police, for the burglary police, once the monitoring center receives the alarm information sent by the car GPS, it should immediately monitor the vehicle and send a whisper to confirm whether the driver is robbed. If it is, it should report it to 110 immediately to track the running status of the vehicle. And assist the police in handling the police, if it is a false positive and a false positive process.

Video surveillance triggers different voices in society

The taxi video surveillance system, which is a video, is actually a picture. It is a camera placed in the co-pilot position of the vehicle. When the passenger gets on the bus, a photo is taken to the monitoring center. This analysis from a certain angle has improved the driver's sense of security, but many citizens think that this will invade the privacy of the passengers. On the other hand, female passengers may have privacy leaks when they ride in the summer. This phenomenon is triggered. The hot discussion of the community, but this function does not seem to be canceled due to the hot discussion of the community, has now become a mandatory feature of taxi GPS.

The entry of advertising concepts seems to be the future trend of GPS application in the taxi industry.

The advertising concept of GPS in the rental industry is to install an LED display under the rear seat windshield of the taxi. This display has several uses. One is to advertise, and the other is to remind the driver when an emergency situation occurs. Passers-by, on the other hand, can post some advertisements to increase the income of the rental company. Since the beginning of this advertising concept by Shenyang Tianhaoxing, this concept has quickly been copied by many cities and seems to be a trend in the development of GPS in the taxi industry. However, this method also has certain drawbacks. The first is that it affects the driver's sight. On the other hand, the content of advertisements will affect the city's cityscape. Such as massage, foot washing ads. This advertising model of GPS+LED screens is basically launched by advertising companies and GPS manufacturers. The GPS equipment manufacturer sells the equipment to the advertising company at a low price, and the advertising company installs the equipment for the taxi free of charge, and the advertising revenue belongs to the advertising company. This model may be profitable for advertisers, but there are not many benefits for drivers. Because it is a mode of advertising equipment, the equipment needs advertisers to fund, so it is difficult for advertisers to choose a full-featured, good-performance GPS device. The GPS device is at most a purpose for data transmission. This advertising concept has escalated the price war between GPS device manufacturers, and the pursuit of low prices has become a major phenomenon in the industry due to the sensitivity of advertisers to prices.

Taxi call is not called

What is a taxi call system? The taxi call system is a system in which passengers call a taxi by telephone. Under normal circumstances, the process of the call system is that when the passenger calls and calls the car, the driver's seat receives the customer's phone number and generates the customer's car demand and the customer's relevant information to generate a car order. Single to the dispatcher seat, the dispatcher seat to find the car according to the location of the customer's ride, the driver receives the search command and then answer the task, the dispatcher selects the nearest and most suitable vehicle according to the situation of the answer and releases the task list, and the driver receives the task. After the single task, the dispatcher sends the dispatching information to the car driver, and the car driver confirms the vehicle information to the passenger. Such a closed loop system is the call system.

In the rental industry, many GPS equipment manufacturers will always mention that their systems have a taxi call function, but the analysis of the use of GPS in the national rental industry will reveal that the taxi call is a good call.

why? It was the fault of the integrity mechanism. The passenger complained that he had not seen the car for a long time. The driver complained that the passenger had no need to use the car, which made him run away. The integrity mechanism made the taxi call to lose the market. Some people will ask if taxi calling and honesty are two words that are irrelevant. Why should we compare them here? The author believes that the key to the successful use of taxi GPS dispatch monitoring system is the call, and the success of the call is directly related to the integrity of a city, so it is necessary to talk about the call and integrity here. Below we take a passenger's car process as an example to analyze.

When a passenger wants to use a taxi, there are two ways to choose one. One is to wait at the roadside, and the other is to call the car. With the increasingly severe traffic pressure, if passengers wait for a bus in the city center or on a remote road, they will waste a lot of time, and by phone, the waiting time will be reduced. Therefore, the passenger will call the car and the passenger will call the car successfully. After that, if you happen to encounter other empty taxis in the process of waiting for the car, the customer will leave the car for convenience, and the customer will lose the integrity. For the driver, if there are other customers on the way to carry out the task, if the driver wants to save trouble or make a lot of money (such as the customer who is going to the airport and other long distances), the other driver, then the driver Lost integrity. In reality, this phenomenon of dishonesty is too easy to happen, and integrity has caused the taxi industry to lose its call to the market. This is not a unilateral reason for the driver or passenger, but a consumption habit of the city, so there will be a phenomenon that the rental call is not called. If you do not change this habit of riding, you will not be able to form a market. Both passengers and drivers must adhere to the principle of good faith, and the call-to-call system can be used effectively. Otherwise, the call can not be used in the mainstream, and it will not bring value-added to the rental enterprises.

Why is the Shanghai model successful?

The mode of the rental industry in Shanghai is to fully utilize the GPS dispatch system for taxi calling. If you look closely at Shanghai, you will find that the taxi company's calling phone has become a hotline familiar to the public, such as Shanghai's Johnson's 62,580,000, many Shanghai residents know. Since 1934, Shanghai has had the concept of calling a car. At that time, Shanghai people called rickshaws by telephone. This kind of operation, which is guided by the government, the establishment of the telegraph platform, and the active participation of drivers and passengers, has always been at the forefront of the country in terms of taxi calls, and its development level is no less than that of some developed cities abroad. In addition to the two major taxi giants, Johnson & Johnson and Volkswagen, the taxi companies in Jinjiang, Blue Alliance, Agriculture, Industry and Commerce have corresponding call systems. According to statistics, in more than 30 provincial capital cities across the country, in addition to Shanghai, the call-calling systems of other cities have been unsuccessful, including first-tier cities such as Beijing, Guangzhou and Shenzhen. Beijing also launched a taxi call system in the late 1990s, but Beijing has not formed a call market. This is not the taxi dispatch system used in Beijing is not advanced, but the Beijing citizens have no habit of car. Why is this? As a frontier city for reform and opening up, Shenzhen has not formed a telemarketing market. The reason lies in the word integrity. Integrity is the two sides, not the customer or the driver who can speak the integrity can solve the problem. Take Shanghai as an example. When a passenger calls a car, if the car is successful, the operator will tell the passenger how long the taxi will pick you up. The license plate number is what the vehicle is. After getting this information, passengers can wait for the car with confidence. The dispatcher will also inform the driver of the location of the customer, the gender of the customer, etc. The driver will be able to see the information at a glance. At present, only Shanghai taxi drivers support the car GPS dispatching system, because this system brings benefits to Shanghai's brothers and facilitates the citizens' travel. Unlike other cities in Shanghai, Shanghai taxis have the lowest mileage in the country. When renting less passengers in Shanghai at night, they will stop at the hotel or rest on the roadside. They will not drive on the street. Once there is business, the dispatch center will issue a task list, which will greatly reduce the driving mileage. The reduction in the driving range has made Shanghai's brother's income rank first in the country. Although the fee for Shenzhen is high, the driver's income is not much, and there are more driving distances. The Shanghai rental industry makes full use of the functions of the GPS dispatch system and has such rich experience in scheduling. For example, for a taxi company, when the passenger calls for a car, the most difficult time to send the car should be the morning, because most of the taxis stop at the roadside and take a short-distance car for the passengers. In terms of demand, drivers who have been busy for a day are really unwilling to move, but Shanghai rental companies have a way to let drivers go.

It is the driver who accepts the dispatch sheet late at night to add points to the comprehensive evaluation. When there is a long-distance dispatch order, the call-up system will automatically send a good task list, such as a task list from Pudong to Puxi or a task list to the airport to a good driver. Once the driver tastes such a sweetness, he will naturally maintain a good relationship with the dispatch center and will not refuse the short-term task list. For passenger defaults, the taxi call system will blacklist customers who frequently default, which is a constraint for both the driver and the passenger.

The success of the taxi call system is due to the corresponding platform and mechanism of the taxi company. If a taxi company just wants to make money and not think about the driver, the promotion of the call system is also difficult. At present, the state is emphasizing the concept of “big society, small government”, and all efforts are made to improve the government's service awareness. As a taxi company, how to better serve drivers and citizens is also a consideration for taxi companies. Of course, the taxi company can also bring new business growth points through the call, such as the hotline call charges, the commission fee after the success of the car, etc. All profit models are realized on the basis of the call system.

In summary, the application status of GPS in the entire rental industry is still not optimistic. As a GPS manufacturing company, it should develop the corresponding systems and equipment after understanding the real needs of the taxi industry, instead of blindly following. We should dig deep into the needs of the local rental industry and design the most suitable products for this industry. Only products that are suitable for the market are good products. As a pioneer customer in the GPS industry, the rental industry should consider a set of GPS business models in the transportation industry in addition to considering its own development, and learn from other transportation industries.

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