The first year of smart watches
As industry speculation on "smart watches" continues to increase, consensus has gradually been reached: it is time to launch such products.
In recent weeks, there have been reports that technology giants such as Apple, Samsung, and Google will release smart watches later this year. "I think it has reached a critical point." Avi Greengart, an analyst at Current Analysis, a US market research company, said.
Greengart believes that 2013 may become the first year of smart watches, because "the parts are small enough and the price is cheap enough", and many consumers already own smart phones, which can fully promote the wearable device. development of.
The idea of ​​a smart watch appeared at least ten years ago: Microsoft introduced such a product in 2003. Many companies have already started selling such products, including Sony, Pebble, which has developed from crowdfunding channels, and Italian company i'm.
So far, smart watches can be wirelessly connected to mobile phones, provide users with reminders of new messages, and can achieve certain Internet functions. But analysts believe that once they are on the right track, application developers will introduce many new features for such products, and may have health and fitness monitoring functions.
Greengart believes that the entry of industry giants such as Apple may stimulate the development of the entire market. But he also pointed out that any new equipment must prove its function. "This is an urgently needed market," he said.
Although Apple has remained silent, the market has not stopped guessing, and there are even rumors that the company will develop an iWatch smart watch with curved glass.
Huge development potential
American market research company ABI Research predicts that smart watches and other wearable computing devices "will explode in the next few years," and shipments will reach 485 million units by 2018.
"The craze for wearable technology is expected, especially smart watches and smart glasses." ABI Research analyst Josh Flood (Josh Flood) said, "Apple's curved glass watch may open the wearable computing market The big question is whether this watch will serve as an accessory product for the iPhone or as a standalone product that implements other functions such as health tracking. "
Oliver Chen, an analyst at Citigroup, said that companies such as Fossil and Movado have already launched smart watch products, but the market will soon develop into a business with an annual revenue of 6 billion US dollars and obtain "beyond average" "Horizontal" profit margin.
"Successful smart watches may need to create entirely new markets and will not compete with fashion and luxury brands." Oliver Chen said.
Sarah Rotman Epps, an analyst at Forrester Research, an American market research company, said: "The human body will become the next battlefield in the personal computing industry, and it is only a matter of time before Apple enters the market directly.
Epps said the reason the market can grow is because "consumers love smartphones, so adding a touch point will create some appeal." This allows users to view information on their wrists or use other smartphone applications.
But he pointed out that there are other competing wearable computing devices, including Google Glass and other smart glasses. "I don't think smart glasses are a killer model." Epps said.
Potential market demand
Danielle Levitas, an analyst at IDC, a US market research company, said there are opportunities for smart watches and other wearable devices because consumers want to be able to view information online without taking their phones out of their pockets. After all, on some occasions, it is rude to check your phone.
"Compared with taking out your phone from your pocket, it doesn't seem so rude to glance at your wrist," she said.
But the market still needs some time to digest consumer demand. "All smart functions can be built into the device, or you can reduce costs by linking with a smartphone." Lai Vitas said.
She predicts that a fully autonomous smart watch may cost $ 300 or more, and additional data charges, but if connected to a smartphone, the price may drop to $ 100.
Lai Vitas said that manufacturers must find the right display size-not only to display useful information, but also not too bulky.
"The female market is more difficult to develop than the male market." She said, "If the screen is large enough, it may look awkward, it can only attract a specific group of people."
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