[Text / high-tech LED Yue Mengdi] "LED lighting is now a loose-armed competition." Li Zhaohua, general manager of Ming Micro Electronics, lamented.
Close-range fight, large killing area, and heavier trauma, this is my understanding of the shotgun, which is different from the penetrating damage of other guns. The launching area of ​​multiple small warheads fired by the shotgun is more than that of the single-shot. The cross section is large and the damage is higher.
Is LED lighting really going to this step?
In fact, in the face of the economic downturn and the sluggish manufacturing industry, the days of LED lighting are so good. The disorder of the terminal application customers makes the industry in the supply chain a little anxious.
As one of the most important factors to enhance the added value of LED lighting, Li Zhaohua believes that the current technology has been routineized, and then want to make a big breakthrough in technology, it is difficult to achieve in a short time. "Now everyone is more than stamina," Li Zhaohua said. The competition for endurance is not only to drive IC companies, but also to enterprises in the entire industry chain. In Li Zhaohua's view, all companies in the industry are now betting on two directions: 0 to 1 and 1 to N.
“0 to 1 is the intelligent lighting, differentiated route, 1 to N is the gambling who can get through.†Li Zhaohua further explained. Innovation is a 0 to 1 process, not a 1 to N process.
For Ming Micro Electronics, the linear IC is 0 to 1, and the linear IC is 1 to N. This is also the way the company has been developing. It is understood that Mingwei Electronics has launched linear IC series products for 3 years, and the product maturity has been fully tested by the market and has been unanimously recognized. Linear constant current ICs are not only low-cost devices, easy to produce, but also more compact, and their reliability will be improved accordingly. They can be protected from high temperature and low temperature and can support intelligent lighting applications.
The future LED lighting solutions will certainly be simplified, and the light efficiency will be improved while the price is falling. In fact, these trends are now beginning to take place. And intelligent lighting has accumulated time and began to show its strong vitality, which is a good opportunity for enterprises in LED lighting and supply chain to 0 to 1.
However, to do 0 to 1, it is more important to ensure the quality of the product. LED products have a strong continuity. They are not like a hammer sale in the vegetable market. They pay more attention to the stability and reliability of the product application. After ensuring these, the added value can be increased. Better.
“In this case, the goal of the company is even simpler,†Li Zhaohua believes. “That is to improve the cost performance, and to make products is the last word.†And in the case of more demanding products, do well The copying process from 1 to N guarantees the stability and continuity of quality, which is another important point to support the survival of the enterprise.
0 to 1 creates high profits, 1 to N remain competitive, and both are indispensable. How to grasp the balance between the two, Mingwei Electronics will share their experiences in the 2015 high-tech LED annual meeting.
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