[Yearly Meeting] Mulinsen: Building a Chinese brand around the global vision of packaging, lighting and brand

[Text / high-tech LED Yue Mengdi] "Mu Linsen's vision is to do a good job of lights, to make people affordable, everyone used well." At the 2015 high- tech LED annual meeting, Mulinsen executive general manager Lin Jiliang said.

After Mu Linsen went public at the beginning of this year, the speed of development was staggering. In fact, Mulinsen has basically reached an important stage in the long-term layout this year. The country has achieved outstanding results in terms of brand awareness, channel visibility, product richness and quality reputation; foreign markets have also achieved construction in the Americas, Southeast Asia, India, Middle East, Central Asia and Africa markets.

GDP, local population, local government policies, and power companies and other related institutions are all important factors affecting the development of enterprises in the local area. Mulinsen also regards these as the four driving forces of the market. Through unremitting efforts in high quality products, capital operation, channel construction, brand building, etc., Mulinsen has established considerable brand recognition and market recognition in the global region.

At the high-tech LED annual meeting, Lin Jiliang introduced that Mulinsen's future work will focus on the three major business centers of semiconductor packaging, LED lighting production services, and global lighting brand operations. Building a LED lighting business group and serving the brand of cooperation and acquisition is a key point for Mulinsen's future development.

"Mu Linsen has made great advantages in mastering the technical route and controlling the core cost through a strong light source foundation and a complete industrial chain layout." Lin Jiliang broke the essence of Mulinsen's triumphant triumph. At present, Mulinsen has become the ninth largest LED company in the world, and there is no sign of slowing down.

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