Kitchen appliance companies aim at customization

Kitchen appliance product customization

In recent years, the sales of kitchen appliances have been on the rise. In particular, there are three categories of range hoods, gas stoves, and sterilizers. This is the category with the largest increase in volume last year. In addition, the development of e-commerce has contributed much to the sales of kitchen appliances. The upsurge of sales has also led the kitchen power production companies to try out the “deepwater area” in trial and hydropower business. Customization has become the direction in which all major kitchen and electric companies are aiming at.

It is understood that many kitchen and electric companies are all choosing to establish an exclusive internet brand on the Internet. Last year, Midea also created custom production lines for 13 products such as rice cookers, induction cookers, and soya-bean milk makers for the sales of “Double-Eleven” to realize large-scale flexible production.

Online and offline products are separated

For kitchen electric companies to customize the phenomenon of increasing number of e-commerce, senior home appliance industry experts pointed out that this is the face of online and offline sales players to take measures: the development of specialized models for e-commerce, only online sales Even selling on a single website makes it difficult for consumers to compare online and offline products. "In general, consumers are comparing the performance of the same price products, but often find it difficult to find the same model, and the performance indicators will be different."

There are industry experts who point out that the products customized by kitchen and electric companies for e-commerce companies need to fully consider the characteristics of the groups that choose to consume online. “Online consumers are more price-sensitive, and current online sales of kitchen products are generally based on mid-range low, while off-line sales of kitchen products are full coverage of high school, low and third grade.”

It is worth noting that, after the e-commerce baptism in recent years, consumers are now becoming more rational. In addition to price factors, logistics distribution, after-sales service and other aspects have become the focus of consumers' online consumption. Kitchen appliance companies need to improve the service system while strengthening online distribution.