Nowadays, with the popularization of intelligence, lighting companies are also looking at the smart lighting market. Some enterprises have joined hands to achieve strategic cooperation in smart homes; some have reached deep cooperation and laid out smart home systems; and some have made breakthroughs in enterprise intelligence research and development. ... There are indications that the smart lighting market war is on the verge.
"User Experience" helps smart lighting forward
Just as energy conservation drives the entire market to LED, smart lighting should also be a trend. Intelligent lighting is not a technical build-up, but a humanized experience that enhances the quality of life invisibly. As an important component of smart home, intelligent lighting is more to bring users a comprehensive life experience through the linkage of the entire intelligent system.
User experience is an important factor in the development of intelligent lighting. Only by constantly satisfying their needs from the perspective of consumers, and helping us to better improve products through user experience, the two complement each other and the road to intelligent lighting development Will get better and better.
Smart and smart trends to open up new markets simultaneously
Intelligent lighting is bound to be the future development trend. At present, from the perspective of users paying the bill, the industry has not found the real pain point of consumers, and the industry application field products are the mainstream of current intelligent lighting products.
Under the general trend of the Internet of Things, intelligent lighting needs to go through the development process of “control-intelligence-wisdomâ€. In the past, smart lighting may be more understood as a simple light control change, but now with mobile phones, remote controls, etc., but in fact it involves many areas. Intelligent lighting should be understood as “humanized experienceâ€, which enhances the quality of life in the invisible. The development of intelligent lighting products is not only reflected in the whole category of products of the enterprise itself, but also in the application of comprehensive open and seamless docking, adapting to human circadian rhythms. The healthy light application is a requirement for future development.
In response to "how should enterprises improve the market penetration of smart lighting", relevant sources said that from the application level, the early stage of the introduction of intelligent lighting products is usually led by the government, using the public domain as a demonstration field for intelligent lighting. area. From a technical perspective, lighting companies can't rely on themselves, but on the technology and Internet thinking of IT companies. The location of the LED light source enterprise is very delicate. It needs to cooperate with IT companies and serve as a channel to connect thousands of lighting factories. It plays a role of connecting the intelligence and lighting, and quickly cuts in to promote the development of the entire industry chain.
Improve lighting product layout online and offline experience
At present, some lighting companies have taken various approaches in the layout of smart lighting and smart home channels: on the one hand, developing suitable dealers in the original channels, and on the other hand, focusing on developing professional integrators and contractors. There are some differences in the development of "smart lighting solutions" and "smart lighting control systems" in the industry. "Intelligent lighting control systems" are more focused on product supply, focusing on a certain segment; "smart lighting The solution "more focused on system integration, providing a complete solution. These two discussions have their own advantages. The focus of the intelligent lighting control system focuses on the market segment. The degree of product specialization can be made very high and become the benchmark in this field. The intelligent lighting solution is mainly for the broader application market and has high efficiency. System integration capabilities and solution design capabilities to meet user needs. It should be said that these two strategic directions will develop as long as they become deeper and stronger.
As 2017 is approaching, lighting companies want to improve the market penetration of smart lighting, they need to identify the direction and positioning of the company itself, such as focusing on product or system integration; improving product user experience, laying online and offline experience; R&D investment to improve product stability. Intelligent lighting is still in the growth stage, and only by first making good products can it be invincible in the future.
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