The domestic 4G license process was completed at the end of 2013, which has driven China Mobile, China Unicom and China Telecom to fully expand the TD-LTE network. Under this multi-benefit, including mobile phone manufacturers, processors and RF chip suppliers. Considering TD-LTE as the focus of product layout in 2014, it is expected to promote the development of TD-LTE in the development of affordable high-profile mobile phones.
Lu Junkuan, chief analyst of Gartner's Asia-Pacific mobile device market, said that China Mobile has spurred the goal of purchasing tens of millions of TD-LTE handsets in 2014 and implemented a related purchase subsidy program to help expand the commercial scale of TD-LTE products; Therefore, Qualcomm, MediaTek, Marvell and domestic chip makers have launched a new generation of LTE chip production plans, and actively promote the local mobile phone original equipment manufacturer (OEM) enclosure market.
In fact, Qualcomm has already led the group's highly integrated SoC solution with multi-core application processor plus multi-frequency multi-mode LTE baseband processor; however, the product is powerful and suitable for high-end models, so the company recently also targeted The medium and low-priced mobile phones at the price below 150 US dollars, launched the corresponding LTE SoC--Snapdragon 410, the first TD-LTE affordable high-profile mobile phone market.
However, Lu Junkuan stressed that due to the early opening of the TD-LTE network operation license in China, Qualcomm's products based on the global multi-frequency multi-mode LTE network are not fully suitable for the domestic mobile phone market in terms of price and specific function optimization. Therefore, give other chip players the opportunity to catch up.
As a result, MediaTek and Maiwell saw their first LTE solutions during the 2014 Consumer Electronics Show (CES), shortening the competition gap with Qualcomm in the LTE market.
Zhuang Chengde, general manager of MediaTek Wireless Technology Development Division, said that MediaTek will showcase multi-band multi-mode LTE chips compatible with existing 3G solutions at CES this year, and will be able to cooperate with global telecom and original equipment manufacturer (OEM) partners to promote LTE. Become the mainstream of the market and promote the end products in the second quarter of 2014. As for the next step, the company will continue the design strategy of 3G highly integrated SoC, and release the SoC integrating application processor and LTE baseband processor in 2014 to continuously reduce the cost of LTE import.
At the same time, Maiwei followed Qualcomm and entered the domestic market directly with a highly integrated LTE SoC. It is reported that the company's next-generation LTE SoC is equipped with a quad-core Cortex-A7 application processor, and can choose to support TD-LTE, time-sharing-synchronous code division multiplex access (TD-SCDMA) and 2G network technology. The processor configuration can be said to be tailor-made for the domestic market, so the launch of the company is the supply chain of the top five mobile phone manufacturers - Yulong Coolpad.
Obviously, under the full power of chip vendors, LTE is infiltrating the medium and low-priced models at full speed, which will help mobile phone manufacturers continue to add sales highlights to affordable high-profile mobile phones, which will lead to new market changes.
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