In the more than ten years of development, with the exception of VR glasses, what can virtual reality bring to our lives? How can VR/AR technology really be implemented to achieve industrial development?
At the first 2017 International VR/AR Technology and Industry Conference that has just ended, more than 700 people including government leaders, well-known experts from domestic and international VR/AR fields, research institutes, and leading company representatives gathered to discuss VR/ AR cutting-edge technology and the future of the industry, set off a VR/AR meeting.
[VR/AR industry has broad prospects for breakthrough]
VR/AR has been thought by the industry to change the next generation of human-computer interaction. With the promotion of smart products, VR/AR has become a highland for industrial warfare.
(The above picture shows Wu Shengwu, Deputy Director of Electronic Information Department of the Ministry of Industry and Information Technology at the conference)
Wu Shengwu, deputy director of the Department of Electronic Information at the Ministry of Industry and Information Technology, analyzed the status quo of the industry at the conference’s theme report. He said that in the large-scale industry environment, the scale of the virtual reality industry is rapidly increasing, and consumer-level virtual reality products will accelerate the emergence; core technologies are accelerating Industrial ecological construction will speed up; industry applications are becoming a tipping point in the virtual reality industry. In the future, virtual reality will shake up the trillion-dollar industry and drive economic and social development by leaps and bounds.
However, we also see that after the spurt venture and the investment boom, there are currently low-end products, such as boxes and glasses, that are mostly on the market.
Wu Shengwu pointed out that China's current virtual reality industry still has problems such as “weak industrial foundation and lack of core key technologiesâ€. There is still a big gap between the development of China’s virtual reality and the international market. In the absence of core key technologies, domestic manufacturers are more willing to produce “shanzhaihua†products with short profit cycles, resulting in uneven quality of hardware; in addition, the shortage of content products is missing. A large number of so-called pseudo-virtual products dominate the market, leading to rapid cooling of capital investment, and many startup innovation teams are thus constrained.
Academician Zhao Junping, director of the State Key Laboratory of VR Technology and Systems, also believes that the VR/AR industry is facing a bottleneck. The underlying reason is that it is difficult to guarantee continuous support for technological innovation, and it cannot provide strong support for all kinds of VR talent, and the lack of The demand of the market is pulling.
Strengthening core technology R&D and promotion, strengthening personnel training, strengthening technology landing, strengthening industry guidance, and strengthening industrial integration have become urgent requirements for the current VR/AR industry breakthrough.
ã€Government Enterprises, Universities and Research Institutes Jointly Promote the Industry to Move Forward Faster】
In the face of promising industry prospects and VR/AR industries that are in urgent need of support, the 2017 International VR/AR Technology co-hosted by the Ministry of Industry and Information Technology, the China Association for Science and Technology, the People’s Government of Zhejiang Province, Jiaxing City People’s Government and the Chinese Institute of Electronics The industry conference can be described as a timely rain. The government and industry organizations took the lead, introduced support policies, set up industrial demonstration projects, ensured the environment for technical talents, built a platform for exchange and docking, promoted the development of cutting-edge technologies, and made every effort to ensure that the industry moved forward steadily.
The Ministry of Industry and Information Technology proposed seven initiatives to safeguard the development of VR/AR industry. Wu Shengwu emphasized in the report that the Ministry of Industry and Information Technology will focus on accelerating the formulation of guidelines for virtual reality industry development, support breakthroughs in core virtual reality technologies, promote the effective provision of rich virtual reality products, promote the integration of virtual reality and key industries, and promote the development of public industries. Service platform, to build a virtual reality standard specification system, and give full play to the industry organizations to promote the role of industrial development and other aspects to help the development of the industry.
The Chinese Institute of Electronics has given full play to its role as a bridge link. Under the guidance of the Ministry of Industry and Information Technology, the VR/AR Technology and Industry Branch of the Chinese Institute of Electronics has been established. Through the establishment of an academic, technology, and industry exchange platform, it actively conducts industrial policy research, community standard formulation, and industrial application. International cooperation and other aspects of the work.
At this conference, the Chinese Institute of Electronics not only released the "2017VR/AR Technology and Industry Research Report", providing detailed reference for the development of the industry, but also invited the Chinese Academy of Engineering Zhao Yuping, Tan Jianrong, Professor Duke University David J.Brady, Meta companies CTO Kari Puli and other well-known international and domestic VR / AR authoritative experts, as well as many business elites, industry leaders around the VR / AR technology landing and industrial development ideas launched a high-end collision and in-depth research. During the one-and-a-half-a-day general meeting of the main forum and sub-forum, the participating experts delivered intensive in-depth discussions on VR/AR technology through 25 presentations of keynote speeches and provided suggestions for the development of VR/AR industry.
ã€Innovation demonstration Jiaxing strives to build a nationwide virtual reality and visualization industry cluster】
The 2017 International VR/AR Technology and Industry Conference not only brought huge impetus to the industry, but also created an opportunity for regional economic development.
(The above picture shows Sheng Quansheng, deputy mayor of Jiaxing Municipal People's Government, addressing the conference.)
Located in the heart of the Yangtze River Delta, Jiaxing City is known as the land of fish and rice and the home of silk. It not only has a rich culture but also has unique advantages in location transportation, open cooperation, innovative resources, policy environment, and industrial infrastructure.
Jiaxing and Shanghai-Hangzhou Tongcheng, with all-round transportation connections, are the “demonstration areas for full integration with Shanghai†approved by the Zhejiang provincial government. They can contact Shanghai's four major centers of international economy, trade, shipping, and finance, as well as free trade zones. The globally influential science and technology innovation center is fully radiating, and the business cost is far lower than Shanghai.
Jiaxing has a high degree of internationalization. As early as the 1980s, Jiaxing was listed by the State Council as one of the 14 coastal economic development zones. Jiaxing also gathered a large number of high-end innovative resources, including over 50 well-known domestic and foreign companies such as Tsinghua Yangtze Delta Research Institute, Zhejiang Academy of Chinese Academy of Sciences, Zhejiang University of Tongji University, Haining International Campus of Zhejiang University, Tongji University, Shanghai Jiaotong University, Shanghai University and Peking University. Universities, research institutes and more than 270 innovative carriers.
Relying on unique advantages, the Jiaxing Municipal People's Government plans to build a VR/AR industrial park with a total area of ​​300 acres in Jiaxing Science and Technology City. The industrial park will focus on VR/AR innovation buildings to create passengers, incubators, R&D, and services. , public platform and other functions as one. The overall goal of industrial development in the park is to focus on building a complete industrial chain covering key components, complete equipment, software design, content production, distribution platform industry applications and related services, and to form a set of hardware and software R&D, results incubators, technical services, and personnel training. As a new type of demonstration base.
In order to attract VR/AR high-tech and outstanding enterprises to settle in Jiaxing Science and Technology City, and to provide a favorable environment for industrial development, Jiaxing Science and Technology City has specially issued the “ten articles†of special policies for virtual reality and visualization industries, from overall coordination and coordination, to administrative simplification, and to direct information access. Financial support, talent introduction, and industrial guidance provide policy protection.
For key enterprises investing more than 100 million yuan, they will be given special fund support, with a maximum award of 10 million yuan, and no less than 10 million yuan per person for newly recruited top talents. For newly selected innovative talents, Up to 5 million yuan in venture capital grants; for the leading innovation and entrepreneurship team in Jiaxing City, 20 to 100 million yuan in funding according to actual needs; the "top-to-one" approach to top talent The housing problem shall be allocated to subsidy of up to 1 million yuan for eligible high-level talents; and the discounted concessions shall be granted to office space for a certain number of new-year teams oriented to the orientation of VR/AR innovation buildings.
Jiaxing Science and Technology City plans to set up 1 billion industrial funds and 200 million yuan talent angel funds in 5 years to make the VR/AR innovation building a capital-intensive and intelligence-intensive agglomeration area and realize the “double hundred†goal, that is, the introduction of Cultivate 100 companies, forming a scale of 10 billion industrial clusters.
(The picture above shows the "VR/AR technology and industrial innovation base" award ceremony)
(The above picture shows the strategic cooperation signing ceremony.)
The industrial planning of Jiaxing Science and Technology City has received strong support from the competent authorities, industry associations, and industry leaders. At the conference, the Chinese Institute of Electronics awarded the “VR/AR Technology and Industrial Innovation Base†for the Jiaxing Science and Technology City; the Jiaxing Science and Technology City Management Committee signed a strategic cooperation agreement with the China Electronics Association and Zhejiang University Tricolor Instrument Co., Ltd.; Jiaxing Science and Technology City also cooperated with Stack Digital, Ancordi and Meta signed a cooperation agreement and signed a cooperation agreement with Shanghai Niuka Network.
Standing on the enthusiasm of technological innovation and bringing together all supports from the government, industry, and scientific research institutions, the VR/AR industry is in the ascendant. As the technology matures, applications become more widespread, the industrial ecology gradually forms, and the industrial integration becomes more integrated, the future prospects are worth look forward to.
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