Future television science and technology attacked Hisense laser TV wind 靡 Jiangsu and Zhejiang

On June 26th, Hisense held a media conference in Hangzhou and announced the 2017 midyear record of laser television. According to Hisense, at the meeting, from January to May 2017, although faced with the dual pressure from Japanese and Korean brands and Internet brands, Hisense Laser TV continued to lead the large-screen TV market in the 80-inch, 85-inch, and large-screen TVs. The volume of the market has long been on the top of the list, and in the Jiangsu and Zhejiang regions where spending power is prominent, Hisense has also achieved the “double crown” performance in the ultra-large screen TV market.

According to China Yikang statistics, from January to May 2017, Hisense laser TVs accounted for 56% of the 85+ large-screen TV market, which means that each of the two large-screen TVs sold on the market has one is Hisense Laser TV. . Due to the high-profile introduction of Hisense 88-inch laser TVs, Hisense also gradually seized the high ground of the 80+ super-large screen TV market. Its market share in the first half of 2017 was close to 40%, ranking first, and foreign brands are no longer the market for super-large-screen TVs. The core of the topic.

In Jiangsu and Zhejiang regions, where foreign brands are slightly stronger and people's spending power is higher, Hisense is also relying on laser television to once again increase its brand premium. At the meeting, the sea credit "carpet-style high-end community" "batch-based enterprises and institutions" to describe its impressive record in Jiangsu and Zhejiang. Judging from the performance of the market feedback from the Yikang Institute, Hisense's laser televisions have achieved double-dealing results in the large-screen television market in Zhejiang and Jiangsu. In Jiangsu, from January to May in 2017, the market share of Hisense laser TV in the 85+ large-screen TV market was as high as 56.7%, a year-on-year increase of 43.5%; the market share of the 80+ large-screen TV market was as high as 36.2%, a year-on-year increase. 32%. In the same period in Zhejiang, the market share of Hisense laser TV in the 85+ large-screen TV market was 53%, a year-on-year increase of 24.4%; the market share of the 80+ Super Screen TV market was 34.7%, a year-on-year increase of 29.8%. In the large-screen TV market, there has always been a law that “Jiangsu and Zhejiang have won the world” and Hisson's achievements in Jiangsu and Zhejiang have become the evidence of its brand status improvement and obvious product advantages.

Wang Wei, deputy general manager of Hisense Laser Display Co., Ltd., introduced at the meeting that since 2014, Hisense has established the most complete product lineup in the laser TV industry, covering a size range of 88 inches, 100 inches and 120 inches. With resolution up to 4K, this year will focus on creating hybrid laser light sources and two-color laser light source products, leading the full integration of laser television into the 4K era. Due to the congenital light source advantages of laser television, its color gamut can reach as high as 116% under BT.709, which is 16% higher than traditional LCD TVs, and can restore natural colors more realistically. More importantly, Hisense laser TV uses the principle of laser reflection imaging. After the light is reflected on the screen, it enters the eyes of the human eye. Compared with watching traditional LCD TVs, the visual comfort is greatly improved. According to tests conducted by the China National Institute of Standardization, the visual comfort of Hisense's laser TVs is significantly better than that of LCD TVs, which is more than 20% higher than that of paper-based reading. This is a TV that is more comfortable than reading books. At present, Hisense laser TV adopts the design scheme of the screen + host + LIVE SOUND 5.1 audio trinity, allowing users to enjoy a private and shocking cinema experience at home.