The purpose of the leaflet is to seduce the customer's arrival at the store, use the prepared Cohen promotion mode to facilitate the transaction, and Pan Jinlian hit the bamboo curtain to Ximen Qing to cause the Ximen officials to pay attention to the same, but many dealers still have nothing to do. A lot of "bamboo curtains", that is, did not hit people, so we can often find a lot of beautifully printed flyers in the trash can, the roadside, bicycles, the dealer is distressed, happy to rub the garbage! Last night we summed up the four steps in the Cohen Group to distribute the flyers for everyone to share.
1. The first place is to send flyers. Our upstream industry, such as decoration design, cabinets, ceramics, flooring, bathroom, etc., is the place where bears are infested, because the customers who purchase these products are our potential customers, under development. Potential customers in the community are more dense. Of course, the best location is at the door of other kitchen appliances stores, but only if you are not killed by others! If you go to the clothing street to send out flyers, it is best to have a rubbish staff behind, and the leaflets can be completely recycled, which is considered from the perspective of waste utilization.
2, followed by the method of distribution, the person who sends the leaflet should first cherish his own flyer, not to give it to anyone, when handing out the leaflet, you should use a sentence to briefly describe the contents of the leaflet, then look at the reaction of the other party, if there is indeed a demand People give, people who don't need it, don't give it, the way to see people is only suitable for dealers with rich financial resources. I admit that I am a financial fan. According to my understanding and conversion, one sentence can save 3 cents, and some money should be saved.
3. The training of the person who sent the leaflet was carried out. The role of the training was to turn the boring thing of the leaflet into a very noble cause, and let the whole event be full of work passion. In the very small event of the leaflet Let everyone participate in and learn the planning, skills and operation of the entire program until you improve yourself and improve yourself. To put it simply, "washing is healthier."
4, is the assessment, if you are based on the number of assessments as the standard of assessment, you must do a good job of stacking the information in the trash can, this problem should be simplified, the number on the leaflet, no Eat a big pot of rice, edit the number to be able to reward and punish, the flyers sent to the shop are mostly good! The staff who can directly pull the customer to the store, reward!
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