Digging angle Panasonic Electrician BOE 200 million Rio Tinto LED lighting

[Source: "New Industry" July issue reporter / Gaoning]

BOE (000725.SZ), a domestic panel maker in a quagmire of loss, also hopes to dilute the current dilemma with diversified business development.

In mid-June, "New Industry" learned from an insider of BOE that BOE set up the LED lighting division in October last year. This year, it plans to invest 200 million yuan in R&D, production and marketing of LED lighting products. Interestingly, the core management team of BOE LED Lighting Division is basically from Matsushita Electric China.

"Panasonic Electric Works will adhere to traditional lighting in China, and there is no plan to open up the Chinese LED lighting market in the short term." Li Yue, deputy general manager of BOE LED Lighting Division, confirmed to the "New Industry" that the core management team of BOE LED Lighting Division is From Matsushita Electric Works.

It is reported that Li Xiao, the current vice president of BOE Technology Group and the general manager of BOE's LED Lighting Division, was formerly the Minister of Electrical Materials of Matsushita Electric China. After Li Xiao joined BOE, many key employees of Matsushita Electric and Electrical Materials Division also joined the BOE LED Lighting Division. So far, there have been 11 people, including Li Yue.

The backbone of the Panasonic Electrician's employees brought to BOE is not only the development of the LED lighting business, but also a large number of engineering channel customers.

Li Yue revealed that there are more than 20 dealers in the BOE LED Lighting Division, and more than 50 have signed the contract.

"In two years, BOE will open 1,000 LED stores nationwide, and the investment will exceed 30 million yuan." Li Yue revealed that there are nearly 40 LED lighting divisions, and it is expected that the sales team will reach 200 next year.

In fact, Li Yue’s confidence and confidence come from the profound background of BOE.

As early as 2002, BOE established a joint venture with Japan Tea Valley Industry Co., Ltd. to establish Suzhou Jingdong Tea Valley Electronics Co., Ltd., which is mainly engaged in the development and production of backlights for liquid crystal display devices. At that time, BOE held 75% of the shares, and now BOE has increased its shares to 90.51. %.

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