LED brand battle and price war

In a world where the global economy is not very good, many industries have emerged in crisis and set off storms of layoffs. The LED lighting industry, proud of national and local subsidy policies have been introduced, it is a flourishing appearance. Today's LED lighting companies seem to have hit chicken blood, regardless of scale, product, market, like how wolf-like, roaring into the turbulent wave of the lighting market. At the same time, the price war has once again become the sharpest open axe in the hands of various companies, there is no minimum, only lower, there is no way to kill the opponent's film will not give up!

However, the price war is really an LED lighting company can dominate the market a sword? Throughout the growth history of other domestic industries, the price of the sword has been widely used by many companies. In the history of the color TV industry, Changhong's price has made many colleagues frightened, hated and afraid, but Ni Runfeng still has to lose in his own price war. As an emerging market, LED lighting is inevitably undergoing a sharp decline in price during the replacement of traditional lighting. However, the price decline should be based on the maturity of the entire industry technology and scale, rather than at the expense of quality, no bottom line prices to achieve the purpose of repelling competitors. The markets seized in this way are like the moon in the mirror and the flowers in the water. They can't stand the beat.

In the final analysis, the price war must not rise to the strategic level of LED companies. It can only be used as a strategy for enterprises to attack cities. The core strategy of LED companies must be to return to shaping the brand value, firmly grasp the bottom line of the quality of lighting products, in the long-term price fight, seek management and quality improvement, create a high-quality brand, LED lighting companies can go longer .

Nowadays, the concept of mainstream consumer groups in the country has changed, and low prices have gradually become synonymous with low-quality products, and there is also a high degree of acceptance for the product premiums that brands bring. Too many domestic companies have tasted the pain of not having a brand, but the establishment of a brand is not an overnight success. In an attempt to quickly increase the popularity of the company by launching a price war to occupy the market, it can only be said to be a fisherman, a fisherman and a thirst quencher. Imagine that when a company's products are tagged with low quality products, companies are trying to reshape their brands, which is easy to do. What's more, the profits cut by the price war will make companies walk tight in the capital chain. The carelessness of the steel wire is a loss.