Waiting for "Xiaoyangchun"
After the festivals in Chongqing, the city was open for more than a month, and the lighting city was slightly less popular. The reporter saw that some merchants had nothing to do because they had nothing to do, and they slept directly on the table. Even if there are few shops that will be busy and busy, it is because they are hanging new lamps or discussing how to upgrade. At the same time, there are still a number of shops posting postal notices, indicating that the staff has not yet returned to their place. A few other businesses have closed their doors and the market is in a slump.
A bear owner in a lighting city in Shapingba, Chongqing, said with a smile: "We have more staff than customers in the market. Even if one or two customers stop, they are mostly designed to match the broken energy-saving lamps at home. Sometimes they sell one day. Two light bulbs are not enough for one day's rent, water and electricity, etc. In fact, it is never the peak season of the lighting industry in the future. A dealer named after the funer said: "Our industry has to withstand the ups and downs, when business is good, Self-arrogance, when business is bad, it is not discouraged, and normal treatment is the way to survive."
So when is the industry peak season? The upcoming March 15 may bring a short-lived market outbreak, welcoming the first wave of "Xiaoyangchun" after the festival. It is understood that Chongqing Lighting City has planned large or small promotion activities for 3·15, one for the lighting city to gather popularity, and the other for driving market sales and enhancing business confidence. For example, Chongqing Caiyuanba City Outer City Lighting Wholesale City 3?15 launched a redemption campaign to buy lights, under the specified conditions, LED lights only need 5 yuan each, can better stimulate consumers' desire to buy.
good news
From the Spring Festival Evening of the Year of the Snake to the National People's Congress, LED lighting can be described as a superb power, revealing a face, so that the industry is very proud. Recently, the LED lighting industry policy has been warmly blown. The “Semiconductor Lighting Energy Saving Industry Plan†announced by the National Development and Reform Commission said that by 2015, all incandescent lamps for general lighting above 60W will be eliminated, and the market share of traditional high-efficiency lighting products such as energy-saving lamps will be eliminated. Stable at around 70%, the market share of LED new light source lighting products will reach more than 20%; after the official release of the "China's gradual reduction of mercury lamps in the roadmap", it is proposed that the end of 2014 will strive to completely eliminate liquid mercury production process The goal.
These policies undoubtedly injected a strong shot into the LED industry. Even the technology concept sector represented by the LED concept has become the leader of the broader market: some time ago, the LED sector rose 4.32%, outperforming the Shanghai Composite Index by 3.42 percentage points. From the momentum of stocks rising all the way, we can sense the state of the industry.
The industry is also generally optimistic, Ren Zhichen, sales manager of Chongqing Vertex Zhixin Technology Co., Ltd. said: "A series of policies have been successively launched, marking the end of the era of incandescent lamps, and the era of energy conservation and environmental protection has started. I believe that LED lighting products are pioneers in energy conservation and environmental protection. It is the turn of LED lighting products to re-elect, and the LED industry will usher in a period of rapid development."
From the recent relevant industry reports, it can be seen that the development of the LED industry has accelerated. The traditional lighting giant, Siemens, will focus on LED lighting, with the intention of gaining more growth from the transformation of traditional lighting bulbs into the LED lighting industry. Philips, also a traditional lighting giant, is not to be outdone. It has announced that it will start selling the "GreenPerform LED" series of LED high ceiling lamps for factory and warehouse use in May, instead of replacing it in the high-top factory. 250W or 400W mercury lamps used in warehouses, etc., can save more than 70%.
Zeng Xiaotao, general manager of Chongqing Hongrun Lighting, said: "Traditional lighting giants have always been the vane of industry development. At present, traditional lighting giants have clearly indicated that they will transform into LED lights, which is undoubtedly a big move in the industry, which is conducive to boosting market confidence. ."
At the same time, it is understood that municipal governments are still vigorously promoting LED lighting products. For example, the street lighting renovation project in Chongqing has never stopped. In the past few days, the pilot project for the renovation of LED streetlights in 32 back streets in Jiulongpo District was completed. The 32 street back alleys were converted to 905ç›20W LED street lights, compared with the 45W ordinary energy-saving lamps used before. The energy saving rate of street lamps is about 55%. It is expected to save 83,000 yuan per year and save electricity costs by more than 50,000 yuan.
Luo Qiang, general manager of Chongqing Xidi Lighting Co., Ltd. said: "In the development process of LED lighting industry, the government's strong support has been indispensable. There are industrial support policies before, and there are municipal promotion pilots. The price subsidy policy for LED lighting is also coming out. Good fortune, the spring of industry development is coming soon."
"waiting for good news"
As we all know, the development of everything is gradual, and the development of the LED industry is certainly no exception. As analyzed in the previous article, multiple benefits have gathered, and people in the industry have clap their hands and praised them. However, in the lighting industry, the market is still big. Only when the terminal market is excellent can it be truly convincing, can it be called “industry springâ€. As far as the performance of the terminal market in Chongqing in the past two months is concerned, it is not too warm or even slightly deserted. The reason is that the price problem has not yet broken the indoor lighting field.
Shu Wenning, regional manager of Chongqing Vertex Zhixin Technology Co., Ltd. believes that China's LED lighting application market has great potential, and indoor lighting applications are among the major consumers. The breakthrough of indoor lighting is an urgent project for the current industry. Although the price of LED lamps has dropped significantly compared with the previous two years, some people even joked that LED lights have entered the era of price decline, but compared with traditional energy-saving lamps, a 3W brand LED bulbs sell for hundreds of yuan, ordinary consumers. It is still psychologically unacceptable.
When visiting the market, some brand lighting dealers said with a smile: "The price of a 3W LED bulb from others ranges from a dozen yuan to 50 yuan. My price is about 100 yuan. If it is you, who do you choose? We still I hope that the price subsidy policy for LED lighting will be introduced as soon as possible. Just as the energy-saving lamps used to enter the market, the price subsidies will be in place, and consumer confidence can be effectively improved."
Luo Qiang, general manager of Chongqing Xidi Lighting Co., Ltd. added: "Although the current LED terminal market performance is not satisfactory, we should give the industry enough time and patience, and the development of any industry is not a one-off process. It is not a sentence. 'Awaiting good news'? I believe that 2013 will be a turning point in the industry, which is the development period of the industry from 'childhood' to 'juvenile period'."
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