The opportunity for the wise men is always prepared for people who have prepared themselves. In the smart home business force, there are successful glories and endless scenery. There are disastrous failures and they quietly withdraw. There are fears of tigers, precariousness, and courage. , Fearless. Smart home business is difficult? Do you dare to think, dare to do it vigorously enough, or rainy day, pre-registration is not pre-waste? Wisdom.com Xiaobian can not easily conclusions, but from the following by the Huahai 11 (a pseudonym ) In the entrepreneurial notes written and written, I believe you will get the answer you want.
[Sir] I was a post-80s student. When I was writing this smart home business record, I had more than 4 years of entrepreneurial experience. At that time, the selected industry was computer consumables and audio and video products retailing, not to mention that I was not falling behind. The main reason is that the market of this industry has basically been saturated. Even if it is tossed again, the prospects and space are already small. Over four years of business, hard work, hard work, and gains, although earning some small money to support his wife and children, he never achieved the goal he wanted. In order to find a way, together with the entrepreneurial partner yauct (a pseudonym), after many inspections, the smart home industry was finally selected. Next, I will use words to document how our smart home industry has worked hard to create a sky of its own, and the growth process of the company I will fight for in the rest of my life.
[continued] My smart home business notes (on): difficult 100 days to exchange
Third, the process 2: Select smart home manufacturers to cooperate with those things!
There are many smart home manufacturers, many products, and different networking methods. Which one to choose in order to meet their own wishes, has been bothering me and yauct. Originally planned to operate directly after years, but because we are "cautious", we cannot delay. At the beginning of the venture, more than 70,000 yuan had been spent on renting and writing office space, buying office furniture, opening telephones, broadband services, industrial and commercial administration, and taxation licenses. The pressure on funds made us urgently to find suitable manufacturers and products for everything. The company with only a few winds was quickly operating.
1. Perfection does not exist when choosing
Maybe it's going to go a lot. I know too much. I and yauct always want to find a perfect product selection. But perfection does not exist in reality. such as:
1 Wired 485, TCP / IP protocol products are very stable, but the tedious construction is indeed a headache for people, a line to the left of a line to the right, people look at all feel very complicated. Although this is not our first choice, it is the most stable networking method, and it is also the most used one.
2Wireless 433, 315 products do not have the trouble of wiring, but the lack of integrated supporting programs, the realization of some functions also need to be integrated, have to combine with the cable, people feel that some lack;
3zigbee's technology leadership, but the foreign products can be, domestic products have yet to be verified. Acting as an agent or distributor of foreign products, some people have already made an appointment. The main reason is that we are not willing to be a small distributor and do a little bit of the end market, which makes us feel a bit tied to our own ideals and goals. After all, I am also a dream after 80s!
After the one-hundred-thousand-thousand-one-end decision, combined with the experience given by Zhijia.com, I and yauct finally decided to suspend investment in the flagship product, and first do some smart home subsystems to make the company run. So the initial investment in positioning: smart audio and video, background music, home security, these three blocks. The selection of product technology types is dominated by the type of product technology waiting to be done, and some matching products that can be connected to the main system technology are found; in the selection of channels, direct supply and supply companies can establish the relationship between supply and demand, and try to directly Manufacturers that purchase, but can not pay any other cooperation costs. Therefore, we took the goods directly from the manufacturers of the two products needed for background music and smart video networking, and took the goods from the agents of local home security products and the distributors of wireless audio and video, and it took nearly 15,000. yuan. From the supporting system that can be run independently, it meets the requirements for us to split the smart home system, and it is a practical and affordable system for ordinary people.
Here, I share some small experiences. If there are local agents or distributors, manufacturers do not want you to get goods directly from him. Find a local agent or the largest distributor. Visit them first. When needed, direct. Get goods. Although there are few profits to get to the local agent, you can get what you need, with less investment and less risk. When you have a sale, you also have the capital to talk with the manufacturers and discuss the price with the agent.
2. Market positioning determines development strategy
What kind of smart home system depends entirely on the market positioning. The market positioning of yauct and I is very clear. It is mainly aimed at the three- and two-household users who can afford affordable housing and can afford it. Or, to be exact, there is a certain economic basis. There are new consumer groups and white-collar workers with new ideas. Because they receive new things faster and have a part of economic power, if they look for products that suit them and plan out the selling points that will attract their attention, they will have a great market and they can also avoid the high-end villas and luxury houses that most smart homes now compete for. Market.
DIY smart home products are my choice and yauct. I believe that this should be the mainstream of the smart home market in the future. Just like we have computers, customers can do whatever they want, what features they want, and how much they want to spend on their own. Personally think that this is also the best marketing method to promote the smart home industry process and let the public understand smart home products.
3. Summary of five major experiences in selecting vendor cooperation
(1) Understand your own needs, make good positioning, know your own strengths and weaknesses, and know what kind of market you are suitable for.
Specific to me and yauct, because our social experience and interpersonal relationship are very common, so we chose to face the smart consumer products of the terminal consumer group at the beginning, but did not choose the building intercom system that is suitable for the project Based on the products that radiate smart home functions, it is also said that the capital investment in this market will be very large, and the speed of returning funds will not be very fast. People with no engineering background like us cannot do it. Therefore, we can only do consumer end products with our current status.
(2) The research market must be thorough, don't be afraid of spending energy, and be afraid of a long time. Only by understanding the status quo of the market can you become familiar with the industry and find market differentiation.
There are many scenes of large and small smart homes. Each manufacturer has its own way of life and has its own market position. You have to understand the type of their product technology, and you must be clear about their main direction. In this way, you can tell what the current status of the industry is and what the direction of development is. The choice is to choose a forward-looking company or product that is in front of the industry.
(3) Prior to the operation of the market, marketing strategies and methods should be clearly defined, and without blind preconditions, do not invest blindly.
Money is profitable, but in what way you earn more money, you have to work hard to think about it. It is also investment and operation. Why not find a way to make more money? Before you can make anybody’s product, there must be a way of thinking how to sell it better. This will help you quickly enter the industry without taking detours.
(4) Keep an awake mind at all times. Have an unhurried mindset.
After more than half a year since I was optimistic about this industry, yauct and I have not settled down on vendors and products. Sometimes we would like to find one to be able to find a good product and then do a marketing job after a good product. Fortunately, a rational yauct has stopped me in time. . Here, I would like to share it with you: If you are a self-employed person, be sure to stay calm and do not invest blindly. Although you have shortened your operating time and set the product quickly, it does not mean that you will be the shortest. Time to recover investment costs. In fact, before you choose a product that is suitable for your own operation, some of the normal expenses you spend are the greatest cost savings.
(5) The nature of the partner company is not important. The most important thing is that its products and solutions are not what you want.
Some manufacturers have their own production capabilities, some manufacturers have their own research and development capabilities, and some even have no R & D capabilities and no production capacity, the products are all OEM. I think this is not the standard for us to find a cooperative manufacturer. The key is to see whether the products and solutions that he provides meet the needs of the market you are targeting. In fact, as long as it is a manufacturer, it pays great attention to quality and service, because people now know what is the basis of their survival, and what is the source of their survival.
The above five points are my personal experiences during the selection of products and the search for cooperation among manufacturers during this period of time. Although there is not much talk, they are all experiences that I have summed up from actual combat. I hope to bring you some thoughts and bring Some inspiration.
Recommended reading:
My Smart Home Business Note (I): The Hard 100 Days Ending for a Vicissitude
My smart home startup notes (center): Those crazy things that I encountered when choosing a vendor!
My Smart Home Entrepreneurial Note (below): Detours and Lessons Learned at the Start-Up Period
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