When the iPhone X was released in September, Cook once called it the smartphone of the future, but this may not be his only plan for the future blueprint of Apple. According to foreign media reports, Apple has been working hard to find the next product to change people's lifestyle to get rid of "inadequacy of innovation", but also can replace the iPhone to become their own new ace products.
The news pointed out that Apple's next growth point is the AR (Augmented Reality) technology that has been tried in the iPhone 8 and iPhone X. Apple's ambition is to create an AR helmet. If all goes well, it will be completed before 2019. At the same time, shipment will begin in 2020.
Apple once said in its financial statements that AR will completely change how we use technology. Unlike VR that needs to be immersed in a complete virtual world, AR can cover many useful information and tips in our current sight. The plasticity and diversity of AR technology are amazing. Imagine that you can watch the data of the players while watching the game; doctors can also have other doctors to consult remotely and precisely when treating patients. In sight; all the knowledge in the school classroom becomes interactive and lifelike.
According to related news, unlike the VR box we see today, we need an external box to carry a mobile phone. At the same time, we use the screen and processing capabilities of the mobile phone to complete a VR experience. Apple wants to build an AR integrated machine. This all-in-one will have its own display, processor, and system (rOS), and Apple's engineers are also trying head-action, touchpad, or Siri to complete the head-to-head interaction.
Apple's ambition for AR is not just a recent one. A few years ago, Apple had established an AR-specific research team. Team leader Mike Rockwell was the head of Dolby Laboratories (the three core technologies of Dolby Laboratories were It's sound effects, display, and voice), and led hundreds of Apple engineers to research and development around the clock.
The first product of the AR team was ARKit. This gadget helped many developers to successfully integrate AR technology into the latest iPhones and iPads. Software developed using ARKit can use the iPhone, or iPad processor, screen, and camera to complete a simple virtual reality interaction. ARKit is just a small attempt by Apple for the AR, allowing Apple's engineers to see how effective the existing technology is with AR.
Unlike ARKit, the AR head-up project that Apple is developing will be a bolder attempt. How to balance high-performance processors and high-standard displays with university battery solutions will be a big problem. Google Glass was Overcome. Cooke once said that the AR products that we can see on the market in a short time have not satisfied us. At the same time, Apple’s chief designer Jony Ive once said in public that Apple had a very good idea for this new technology, but it only needs more technical development to keep up with this idea.
In addition to Apple, there are many tech giants that have tried in the AR field. Google first brought this technology to the front of our public, but Google Glass's many problems make Google can only temporarily stop their own pace. At the same time, Facebook CEO Zuckerberg also expressed his hope at the F8 conference that more programs and interactions can be implemented in AR technology. Zuckerberg's ambition is not only in social software, he also hopes to let AR replace many of our life's items. “Imagine that we actually have a lot of things that don’t need to exist at all,†Zuckerberg said during the visit: “Why don’t you buy a $1 app instead of buying a $500 TV? ?"
For this “something like nothingâ€, Apple is also working hard to build a new ecosystem, Apple should create a new ecological platform similar to the App Store to meet consumer demand. At the same time, this AR head will not use the supplier's chip solution, Apple will create a similar product like the Apple Watch built-in chip, in a smaller chip in the image processor, CPU and AI chip, etc. , This also makes energy consumption can be further reduced.
A source pointed out that Apple's AR device code is T288, Apple's new wearable AR head, will find Guangda foundry. Liang Xiaozhen, the vice chairman of Quanta, secretly organized a team of 1,000 people to carry out product research and development, leaving the AR head of the apple to be responsible for the assembly.
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