Toshiba LED household light bulb new product 7 moon phase Japan, low price strategy PK Sharp

Toshiba's subsidiary Toshiba Lighting & Technology Corporation (TLT) released a press release on June 22, announcing that TLT will launch a total of four new LED bulbs of 6.9W and 4.1W on July 15 at a price of 5,460 yen and 5,250 yen respectively. . Compared with the price of the 15,000 yen 4.1W LED bulb that TLT launched in March, the price of the 4.1W bulb launched this time has been cut to half of the market price.

The four LED bulbs have an outer diameter of 60mm and a total length of 109mm. They are the same as the mainstream bulbs in the market, so they can be replaced directly. As of March 2010, the sales target of four New Products was 500,000. According to TLT, the four LED bulbs consume about 1/8 of the energy of a white heat bulb and have a lifetime of 40,000 hours, about 40 times that of a white heat bulb.

In addition, Sharp will also launch nine new home LED bulbs with prices ranging from 3,900 to 8,000 yen on July 15. Toshiba and Sharp launched new products on the same day, and the price will be cut, and the battle between the two homes to match the LED lighting power is expected.

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