**Cold Water Washing: Pioneering a New Era in Laundry Technology**
At the AWE2018 exhibition, one of the world's most influential home appliance events, Little Swan, a leading washing machine brand, showcased its groundbreaking "cold water washing" technology. This innovation has captured the attention of both domestic and international visitors, drawing crowds to their booth who were eager to learn more about this revolutionary approach to laundry.
As the first global company to master cold water washing technology, Little Swan introduced it in 2017 with its Beverly high-end washing machine series. Their unique "cold water washing" and "protective care" system allows clothes to be cleaned without heating the water, preserving the original color and texture of fabrics. This feature has attracted the attention of middle- and high-income households seeking a better laundry experience.
With the push from Little Swan, cold water washing has now become a standard in high-end drum washing machines. Chinese consumers are experiencing a new level of quality and convenience that was once only available abroad. This innovation is also driving the global washing machine industry toward higher standards, shifting from traditional hot water washing to a more efficient and protective method.
In recent years, the global and Chinese washing machine industries have faced challenges such as market saturation and declining growth. Many manufacturers struggle with low price competition and homogenized products. However, Little Swan’s cold water washing technology addresses these issues by offering a unique, high-quality solution that meets evolving consumer demands.
Xu Pengcheng, Director of Little Swan’s R&D Center, points out that many consumers avoid washing delicate garments like silk or expensive fabrics due to concerns about damage. Little Swan’s cold water washing technology solves this problem by using advanced systems such as the Super Water Flow Washing System and the SIA Smart Speed Variable Frequency Motor. These technologies allow for precise control over the washing process, ensuring gentle yet effective cleaning.
The cold water washing technology can adjust the inner cylinder speed between 45 and 200 rpm, creating powerful water flows that clean clothes thoroughly without damaging them. At 200 rpm, the centrifugal force generates high-pressure water jets that penetrate deep into fabrics, removing dirt while protecting colors and shapes.
This innovation not only improves the washing experience but also sets a new benchmark for the industry. With the German VDE Certification, Little Swan has proven its technological leadership on a global scale.
Beyond just washing, Little Swan is redefining what a washing machine can do. By introducing cross-age innovations like cold water washing, the brand is leading the industry through three major stages: mass production, differentiated upgrades, and original technology development. This shift has positioned Little Swan as a true leader in the global washing machine market.
The success of Little Swan is evident in both consumer adoption and financial performance. Over the past five years, its stock price has surged nearly eight times, far outpacing other home appliance companies. Even during a period of slow industry growth, Little Swan has maintained double-digit revenue and profit growth, solidifying its position as an industry leader.
With continued innovation and a focus on quality, Little Swan is not just changing the way we wash clothes — it’s shaping the future of the entire washing machine industry.
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