The television industry is currently experiencing a wave of technological competition, with retailers introducing innovative services to keep pace. Below is an image showcasing some of the latest advancements in TV technology:
As domestic and international color TV manufacturers continue to evolve, a variety of cutting-edge technologies are emerging in the market. The "post-LCD era" has sparked heated debates over future TV technology. OLEDs (Organic Light-Emitting Diodes), Quantum-dot TVs, and laser televisions are experiencing rapid growth. As the industry focuses on the next generation of TV tech, discussions around OLEDs, QLEDs, and laser displays are heating up.
High-end color TV demand is on the rise. With the shift toward premium consumption, consumers are increasingly demanding better visual experiences. Major TV brands are investing heavily in imaging technologies like OLED, QLED (Quantum Dot), and LPD (Laser Projection), driving significant technological changes. The battle over QLED display tech is particularly intense.
On one side, companies like LG and Skyworth are pushing forward with OLED display technology, rapidly bringing OLED TVs to market. On the other hand, firms like TCL and Samsung are focusing on improving LCD technology with quantum dot enhancements. Additionally, Hisense's laser TVs are gaining prominence. These competing camps are engaging in fierce battles across product lines, public discourse, and other areas, making this year's color TV landscape highly dynamic.
According to Zhao Huaye, head of Samsung Electronics' Shanghai office, quantum dots will redefine people's perceptions of TV over the next 5 to 10 years. Whether it's color reproduction or design innovation, these changes are already underway. Quantum dot technology is paving the way for the high-end market, potentially steering the industry in a new direction. The advantages of QLED TVs are gaining consumer recognition, offering colors closer to reality and enhancing home living environments.
Hisense remains optimistic about its ULED (Ultra LED) ultra-vision TVs. The product features advanced multi-zone dynamic backlight control technology, enabling precise backlight management with up to 560 independent zones. Each zone supports 4096 levels of dimming, delivering details and depth that traditional TVs cannot match.
Dong Min, vice president of Aowei Cloud Network, noted that regardless of the technology, the underlying business logic remains consistent—developing high-quality products aligned with market demands. "Today, more consumers are paying attention to the quality of household appliances, and the details of these products reflect their lifestyle choices. Statistics show that 71% of middle-income households are willing to spend over 5,000 yuan on home appliances."
Tao Jinghai, executive vice president of Suning Yunshang Black Power Company, observed that high-end TVs have become the norm. In the first half of the year, Suning’s sales of high-end TVs priced over 10,000 yuan saw a penetration rate exceeding 15%. Sales of 55-inch and larger TVs accounted for over 70% of total sales, with 65-inch and 75-inch models emerging as key trends. He added, "This trend is especially noticeable in Shanghai, where more consumers are opting for healthier, eco-friendly TV options."
How have products evolved? Fan Zhijun, vice president of Suning’s E-Commerce, emphasized that for any technology to gain mainstream adoption, it must transition from "premium" to "mainstream," offering consumers affordable yet superior quality. This has led both manufacturers and distributors to adapt their strategies.
For instance, Suning introduced V-purchasing shopping guides to help consumers navigate the complexities of choosing among OLED, QLED, and other display technologies. According to a survey conducted on Suning's e-commerce platform, 72% of consumers struggle to differentiate between OLED and QLED, while 80% don’t fully grasp the pros and cons of various display technologies. Many find it challenging to select based on technical features.
To address this challenge, Suning recently deployed V-purchasing specialists in stores. These experts explain technical aspects in layman's terms, helping consumers make informed decisions. A V-purchasing commissioner demonstrated to reporters how to articulate the differences: “OLED is great for eye protection, QLED excels in color reproduction, while laser TVs offer cinematic experience…â€
GOME and the China Household Electrical Appliances Association co-created the "Mei Tan" brand for home appliance lectures. These events serve as educational platforms, bridging manufacturers and consumers. They utilize multiple channels to educate the public about new technologies and consumer choices. Recently, the focus was on Quantum Dot TVs, with experts addressing queries on technical barriers and buying tips.
Wang Yan, general manager of Shanghai Gome, highlighted that this marks the sixth installment of "Mei Tan." Each session addresses current industry trends and innovations, empowering consumers to understand and adopt the latest technologies.
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