The color TV industry has sparked a wave of technological disputes, with retailers also rolling out innovative services. Below is an image showcasing some of these advancements (image not included here due to text-based format). As domestic and international color TV manufacturers continue to grow, various cutting-edge technologies have flooded the market. The "post-LCD era" has ignited a fierce debate over next-generation TV tech. OLEDs (Organic Light-Emitting Diodes), Quantum-dot TVs, and laser televisions are experiencing rapid growth. With the focus on the future of TV technology, there's a heated discussion in the color TV sector.
High-end color TV demand is evident. As consumers' tastes evolve, their expectations for television experiences have grown. Major TV manufacturers are investing heavily in imaging technologies like OLED, QLED (Quantum Dot), and LPD (Laser Projection), driving significant technological shifts. The battle over QLED display tech is particularly intense.
On one side, companies like LG and Skyworth are pushing OLED display tech, quickly bringing OLED TVs to market. Meanwhile, firms such as TCL and Samsung are focusing on enhancing LCD tech with quantum dot applications. Additionally, Hisense’s laser TVs are making waves. The color TV industry is seeing increasing competition among multiple camps, engaging in product wars, public debates, and more, marking a key highlight of this year's TV industry.
Zhao Huaye, head of Samsung Electronics' Shanghai office, predicts that over the next 5 to 10 years, quantum dots will redefine our perceptions of TVs. Whether it’s in color accuracy or design, transformative changes are underway. Quantum dot technology is spearheading the high-end market, steering the industry towards new directions. The benefits of QLED TVs are gaining consumer recognition. QLED TVs offer colors closer to reality, satisfying consumers' desire for enhanced home environments.
Hisense believes its ULED (Ultra LED) ultra-vision TVs hold great promise. These TVs utilize Hisense's latest multi-zone dynamic backlight control tech, achieving precise backlight control with up to 560 independent backlight zones. Each zone boasts 4096 levels of fine dimming, allowing for details and depth that regular TVs can't match.
Dong Min, VP of Aowei Cloud Network, notes that regardless of the technology, the underlying business logic remains consistent: developing high-quality products aligned with market demands. Currently, more consumers are prioritizing quality and detail in household appliances. Data shows that 71% of middle-income households are willing to spend over 5,000 yuan on such items.
Tao Jinghai, EVP of Suning Yunshang Black Power Company, observes that high-end TVs are now mainstream. In the first half of the year, high-end TVs priced over 10,000 yuan saw a penetration rate exceeding 15% at Suning, with sales of 55-inch TVs and larger accounting for over 70%. 65-inch and 75-inch models are becoming focal points. In Shanghai, this trend is even more pronounced, with consumers increasingly favoring health-conscious TVs.
How have products evolved? Fan Zhijun, VP of Suning E-Commerce, states that any technology destined for mainstream adoption must transition from "high-end" to "widely accessible": "Consumers should enjoy better quality at lower prices to succeed. Manufacturers and distributors must adapt." This shift has prompted changes in roles.
Suning introduced TV purchasing guides to address consumer confusion. According to a survey by the China Electronic Chamber of Commerce on Suning's e-commerce platform, 72% of consumers struggle to differentiate OLED and QLED, while 80% don't fully grasp display tech advantages. Many find choosing difficult.
To tackle this, Suning deployed V-purchasing specialists in stores, explaining tech features in consumer-friendly terms. They facilitate dialogue between manufacturers and buyers, helping select suitable products. A V-purchasing commissioner explained: "Different techs cater to varied needs. OLED protects eyesight, QLED excels in color reproduction, and laser TVs mimic cinema effects..."
GOME and the China Household Electrical Appliances Association co-created the "Mei Tan" brand for appliance lectures. Stores serve as classrooms, offering a platform for manufacturers to share insights and educate the public. They use every channel to spread knowledge and foster understanding.
Wang Yan, GM of Shanghai Gome, noted this marks the sixth "Mei Tan" session. Each event highlights different themes, spreading industry trends and providing consumers with innovative services to appreciate tech value and choose ideal products.
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