According to recent reports, Baidu's online blockchain project, "Leitz Dog," has once again demonstrated the company’s strong determination and long-term ambition in entering the blockchain space. The launch of "Leitz Dog" within Baidu Wallet has created a significant sense of presence for the platform, marking an important step in Baidu’s broader blockchain strategy.
It was reported that Baidu has made notable progress in the blockchain field, with "Leitz Dog" being one of its first consumer-facing blockchain applications. This initiative highlights Baidu's effort to bring blockchain technology closer to everyday users, making it more accessible and understandable.
Recently, the term "blockchain" has gained widespread attention, and this time the spotlight is on "Leitz Dog." The concept has sparked discussions across social media and tech forums, showing the growing interest in blockchain-based digital collectibles.
According to the official website, each "Leitz Dog" has eight distinct appearance features—body shape, eyes, mouth, body color, pattern, eye color, belly color, and pattern color. Each feature comes in two types: rare and common. These attributes combine to determine the dog’s overall rarity level, which ranges from common to legendary.
How is Baidu Wallet involved? Currently, "Leitz Dog" is available to all Baidu account holders. Users can adopt one by logging into their Baidu account. To adopt a second one, they need to download the Baidu Wallet app. However, some users have discovered that they can adopt up to four dogs through specific links, raising questions about the system’s fairness and security.
From a marketing perspective, the "Leitz Dog" event is undeniably successful. It has generated massive user engagement and brought increased visibility to Baidu Wallet, leveraging the popularity of blockchain and NFTs to create a buzz among users.
However, the impact of "Leitz Dog" on Baidu Wallet seems to be limited to a sense of presence rather than actual utility. For most C-end users, there are no immediate payment or transaction features tied to the dogs, and the Baidu Pay system remains closed. Opening it could risk violating regulations related to token sales, which is a concern for any large tech company.
Baidu’s Blockchain Ambition
According to the official introduction, the development team behind "Leitz Dog" comes from Baidu’s Financial Blockchain Lab. This lab offers comprehensive enterprise-level blockchain solutions as well as user-oriented applications. The lab focuses on foundational technologies, platform development, and forward-looking research in the blockchain space. Its technology has already been applied to multiple core business lines, supporting over $50 billion in verified assets. Additionally, the lab is a member of the Hyperledger board of directors, actively contributing to the development of blockchain standards and global specifications.
"Leitz Dog" is similar to the famous CryptoKitties game on Ethereum in 2017, which went viral and caused network congestion. While "Leitz Dog" may not offer much innovation in gameplay or design, it serves as an educational tool for users who are unfamiliar with blockchain technology, helping to bridge the gap between traditional users and the blockchain world.
In the past, blockchain was often seen as a niche topic, associated mainly with cryptocurrency circles. But now, with projects like "Leitz Dog," it's becoming more mainstream. A Baidu employee mentioned that the company has invested heavily in blockchain, and "Leitz Dog" is just the beginning. On the B-side, blockchain applications are already being tested in Xiongan.
The same employee also noted that current blockchain technology still faces challenges, such as slow speed and difficulty in modifying code during application development. This led to the cancellation of a planned internal "Leitz Dog" distribution last Friday.
Blockchain technology, with its distributed data storage, peer-to-peer transmission, consensus mechanisms, and encryption algorithms, has the potential to revolutionize how value is transferred and stored. Some experts believe that blockchain could become as foundational as the internet itself.
Xu Xiaoping, a prominent figure in the real money fund industry, recently stated that "the blockchain is changing the world in ways that affect every sector."
How to Play "Leitz Dog"
The name "Leitz Dog" carries deep meaning. On one hand, it signals Baidu’s official entry into the blockchain space. On the other hand, it could be interpreted as a call for users to "get moving" and engage with the new technology.
Judging from the market reaction, "Leitz Dog" has already gone viral. Many users are trying to grab one, though it's not easy. Most people end up waiting for others to place orders first, and the process can take a while due to high demand.
One user shared his experience, where he used a Python script to automate the process. After several failed attempts, he finally managed to acquire an "Epic" dog. He spent 6 micro-Baidu coins on the transaction fee and sold a regular dog for 999 micros, earning nearly 1,000 micros in total.
As for what to do with the 1,000 micros, the answer is still unclear. Baidu has stated that "Leitz Dog" is still in the internal testing phase, so the full functionality and use cases are yet to be revealed.
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