According to recent reports, Baidu's online blockchain project, "Leitz Dog," has once again highlighted the company’s strong determination and ambition to dive deeper into the blockchain space. The introduction of "Leitz Dog" into Baidu Wallet has created a significant sense of presence for the platform. It is said that Baidu has made considerable efforts in the blockchain field, particularly through its consumer-facing blockchain applications.
Yesterday, the concept of blockchain was trending on social media, with "Leitz Dog" being the main topic of discussion.
According to the official website, each "Leitz Dog" has eight appearance features—body shape, eyes, mouth, body color, pattern, eye color, belly color, and pattern color. Each feature comes in two types: rare and common. The combination of these attributes determines the overall rarity level, which ranges from common to legendary.
What’s Baidu Wallet’s next move?
Currently, "Leitz Dog" is available to Baidu users. Anyone who logs in with their Baidu account can adopt one. To adopt a second one, you just need to download the Baidu Wallet app.
However, some netizens discovered that by using four different links, they could adopt up to four dogs.
From a purely marketing perspective, the "Leitz Dog" event is definitely a success for Baidu Wallet. It has generated a lot of buzz among users, putting Baidu Wallet in the spotlight.
But from the current standpoint, the impact of "Leitz Dog" on Baidu Wallet is still limited to a sense of presence. For regular users, there are no follow-up payment functions or integration with the Baidu Pay system. At this point, the payment system hasn’t been opened, likely due to concerns over potential ICO regulations.
Baidu’s Blockchain Ambition
According to the official introduction, the development team behind "Leitz Dog" comes from Baidu’s Financial Blockchain Lab. This lab provides enterprise-level blockchain solutions as well as user-oriented blockchain applications. With a focus on underlying technology, platformization, and forward-looking research, the lab has already applied its technology across multiple core business lines, supporting assets worth over $50 billion in authenticity. Additionally, the lab is part of the new Hyperledger board of directors, working to improve blockchain technology and promote global standards.
Baidu’s "Leitz Dog" is similar to the Ethereum-based CryptoKitties that went viral in late 2017. Named "Cloud Cat," it spread rapidly and even caused long-term congestion on the Ethereum network. Some of the rarest cats were sold for millions of dollars, drawing massive attention from speculators.
Although "Leitz Dog" may not be groundbreaking in terms of gameplay or design, it serves as a great educational tool for C-end users who are unfamiliar with blockchain technology. It helps bring more people into the blockchain space and increases awareness about its potential.
In the past, blockchain was often associated with technical jargon and the cryptocurrency world. However, now it’s becoming more accessible to the general public through projects like "Leitz Dog."
According to a Baidu employee, the company has invested heavily in the blockchain space. "Leitz Dog" is a consumer-facing application, while B-side applications are already being tested in Xiongan.
The employee also mentioned that achieving full decentralization remains a challenge, and the speed is slow. Additionally, the code cannot be modified easily during development, which led to the cancellation of an internal plan to launch "Leitz Dog" on Friday.
Blockchain technology, with its distributed data storage, peer-to-peer transmission, consensus mechanisms, and encryption algorithms, has the potential to solve value chain issues. In this sense, it may become as fundamental as the internet itself.
Xu Xiaoping, a well-known fund manager, recently stated in an interview that "the blockchain’s transformation of the world is affecting all industries."
How to Play “Leitz Dog�
It's worth noting that the name "Leitz Dog" carries deep meaning. On one hand, it signals Baidu's official entry into the blockchain world. On the other hand, it can be interpreted as a call for C-end users to "get moving."
Judging from the market reaction, "Leitz Dog" has already gone viral.
Of course, grabbing a trade at the "Leitz Dog" market is no easy task. Most of the time, it's "someone placed an order first."
One user tried running a Python script to automate the process. However, most of the time, he encountered messages like "network busy, try again later" or "someone placed an order first." After nearly an hour, he finally managed to make a successful trade, acquiring an epic dog and earning almost 1,000 micros after paying a small transaction fee.
As for what to do with the 1,000 micros, it's still unclear. Baidu explains that the current "Leitz Dog" is still in internal testing.
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