On November 9-10, 2017, the China IPTV/OTT Large-Screen Eco-Industry Summit took place at the St. Joseph Fes Hotel in Changsha. Chengyi Software was honored to participate in this important event. During the summit, the company officially unveiled its latest innovation: the Converged Service Management Platform (SIMP), a groundbreaking product tailored for IPTV services. According to insiders, SIMP is already being rolled out across Mango TV and is expected to hit the market soon.
Chengyi Software’s SIMP is a powerful and flexible platform designed to support the development of video-based converged services. It enables efficient management and control of new media services such as IPTV, OTT, and internet video. By integrating operations, it helps maintain a competitive edge in the evolving market landscape.
SIMP is built on a layered and componentized architecture, allowing for quick setup and integration of various functions. This design makes maintenance and scalability much easier. The platform also reduces dependency on marketing-level strategies by introducing an independent discount model. With features like multi-tiered products, flexible pricing, and promotional offers, SIMP supports accurate billing policies and adaptable pricing models.
Moreover, SIMP addresses the complexities of multiple settlement methods and diverse stakeholders. It allows for customizable settlement rules that can adapt to different scenarios, ensuring accuracy and efficiency in financial processes. This flexibility ensures that IT systems can keep up with the fast-changing demands of the market.
In addition to its technical capabilities, SIMP empowers new media operators to create personalized and attractive marketing strategies for different user segments. It supports a wide range of marketing tools, including gift-giving, flash sales, M/N options, product cards, bonus coupons, and hardware bundles. These features help operators meet customer needs with more precise and flexible pricing strategies.
Ultimately, SIMP enhances the ability of new media operators to deliver individualized services, improve operational efficiency, and achieve intelligent management. It strengthens their overall control and competitive advantage in the rapidly evolving digital media landscape.
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