On November 9-10, 2017, the China IPTV/OTT Large-Screen Eco-Industry Summit took place at the St. Joseph Fes Hotel in Changsha. Chengyi Software was among the key participants, showcasing its latest innovation in the field of IPTV. During the event, the company officially introduced the Converged Service Management Platform (SIMP), a groundbreaking product designed to support the evolving needs of video-based converged services.
According to reports, SIMP is already being implemented across Mango TV and is set for a full market launch soon. This platform serves as a powerful and flexible operating support system, enabling efficient development and management of new media services such as IPTV, OTT, and Internet video. It helps operators maintain a competitive edge by integrating operations and supporting dynamic marketing strategies.
SIMP is built on a layered and componentized architecture, allowing for quick setup and integration of various functions. This design makes it easier to maintain and scale the platform as business needs evolve. The platform also decouples marketing dependencies, offering an independent discount model that supports multiple product tiers and flexible pricing strategies through promotions, gifts, and special offers. Combined with precise billing mechanisms, SIMP ensures accurate and adaptable revenue management.
Moreover, SIMP addresses the complexities of multi-party settlements by defining flexible and customizable rules. This allows for seamless processing of diverse settlement methods, ensuring accuracy and efficiency in financial transactions. As a result, IT systems can better adapt to the fast-paced demands of the market.
In addition to its technical capabilities, SIMP empowers new media operators to create personalized and attractive marketing strategies tailored to different user groups. It supports a wide range of promotional activities, including gift-giving, flash sales, M/N options, product cards, bonus coupons, and hardware bundles. This flexibility enables more precise and effective pricing models, enhancing customer satisfaction and engagement.
Overall, SIMP not only enhances operational efficiency but also supports intelligent service delivery, helping new media companies achieve greater control, scalability, and competitiveness in the rapidly evolving digital landscape.
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