Noble: Diversity and Focus in Lighting Industry

In recent years, people have had a keen interest in LED light sources. With the process of urbanization, the transformation of old cities and the landing of new homes, more and more buildings are being applied to LED lighting. It is estimated that the output value of LEDs used in architectural lighting in 2012 will double to 684 million US dollars from last year. In the future, LED lamps will replace neon lights and become the protagonist of the lighting market in buildings.

Guangdong Noble Electronic Technology Co., Ltd., known as the “integrated architectural lighting solution enterprise”, has been focusing on the LED lighting business in the construction industry since its establishment five years ago. It has undertaken lighting projects in various cities and lighting projects in many high-rise buildings. The living and working environment of residents bring convenience and comfort. At the end of 2011, Noble received a "high-tech enterprise" plaque issued by the Guangdong Provincial Science and Technology Agency and other government agencies. High-tech enterprises refer to the continuous development of research and development and transformation of technological achievements within the "high-tech fields supported by the state" to form the company's core independent intellectual property rights, and to carry out business activities based on this, within China (excluding Hong Kong, In Australia and Taiwan, resident enterprises registered for more than one year. It is a knowledge-intensive, technology-intensive economic entity.

Road lighting: through the LED street lamp benchmarking system in Guangdong Province

Road lighting is undergoing major changes. The advent of LED street lights and central monitoring network systems has made new significance for intelligent management and energy saving of road lighting. The cost of existing LED street lamps is roughly 4 times that of high-pressure sodium lamps, which is a key factor that affects market penetration. In the past 18 months, the cost of LED bulbs has dropped by 50% and will continue to decline over the next few years. At the end of May this year, Guangdong Province launched a three-year implementation plan for universal LED public lighting, which stipulates that Guangdong LED benchmarking system must be used to recommend catalog products in the field of LED public lighting. The government will formulate an industrial procurement catalog based on the benchmarking results of the benchmarking system. In June, the Noble LED street lamp passed the national semiconductor light source inspection center's Guangdong LED street lamp benchmarking system testing, and became the LED lamp benchmarking company in Guangdong Province.

It is understood that LED lighting products benchmarking index and dynamic LE D lighting product quality evaluation system is established in Guangdong Province, the support of the provincial Science and Technology Department, the establishment of the street lamp benchmarking research group to promote LED lighting product standard testing to the formal, but also for the market to provide a measure of product performance Ruler. The introduction of the benchmarking system is conducive to alleviating various types of controversies in the LED lighting test methods, accumulating scientific evidence for the formation of alliance technical standards, industry, and national standards. It can also visually reflect the subtle differences in single indicators or performance of products, for different conditions and different environments. The selection of the next product has guiding significance, is an advantageous means to ensure the smooth implementation of LED lighting projects, and is also an effective guarantee for LED companies to base themselves on domestic development and enter into international competition. Since the LED lighting benchmarking system was put into research, it has received strong support from the government and the provincial Science and Technology Department. The quantitative benchmarking index is used to assess the relative level of the company in the industry.

In addition, Pike Research, a market research organization, said that by 2020, the smart road lighting market will continue to grow steadily, and the shipment of LED bulbs for street lamps will increase from 3 million in 2012 to 17 million in 2020; Volume rose from less than 200 in 2012 to more than 1,100 in 2020. The market outlook is optimistic. However, the pressure can not be ignored. The road lighting market has huge challenges. In today's competitive environment, Noble insists on R&D and innovation, and is honored as a benchmark company for LED street lamps in Guangdong Province, which will become a firm footprint for the road lighting industry.

Architectural Lighting: Launching Three Business Models

In the past, the business model of the architectural lighting industry was generally that manufacturing companies cooperated with owners in the form of product supply. However, the demand for urban lighting was diversified, and the service functions of manufacturing companies were correspondingly diversified, and the market competition was intensifying. To survive and develop in the huge engineering market, companies must innovate in business models to better serve the city's lighting projects and further expand the company's business scope and market space. On the basis of the remarkable achievements of serving urban lighting projects, Noble has accumulated unique experiences through the accumulation of years of experience, and has thus sought to innovate in business models.

Nobol believes that the urban lighting project can introduce more external business models that have been widely used, among which the architectural lighting is more suitable for hosting, EMC and BT modes.

The trusteeship is responsible for the maintenance of the city's lighting projects. According to the Urban Lighting Management Regulations, the city lighting authority may determine the city lighting facility maintenance unit by bidding and bidding, and be responsible for the maintenance of the government-invested urban lighting facilities. The "12th Five-Year Plan for Urban Green Lighting Planning" proposes to innovate working mechanisms to encourage and guide the participation of social resources in the construction, transformation and management of urban green lighting.

EMC, or Energy Management Contracting (EMC), is a brand-new energy-saving system based on market operation developed in Western developed countries in the 1970s. The essence of this is the energy-saving investment method of paying the full cost of energy-saving projects with reduced energy costs. The customer has zero input or little investment, and can obtain energy-saving benefits from energy saving. The "Opinions on Accelerating the Implementation of Contract Energy Management and Promoting the Development of Energy-Saving Service Industry" shows that energy-saving service companies have signed energy management contracts with users to provide users with services such as energy-saving diagnosis, financing, and transformation, and to use energy-saving benefits to share investment and obtain reasonable returns. Profits can greatly reduce the capital and technical risks of energy-saving transformation of energy-using units, and fully mobilize the enthusiasm of energy-saving unit festivals, which are effective energy-saving measures. The "Urban Lighting Management Regulations" shows that urban lighting can adopt contract energy management methods and choose professional energy management companies to manage urban lighting facilities. The "Twelfth Five-Year Plan for Urban Green Lighting Planning" shows that it is actively exploring the application of contract energy management in urban lighting industry. Encourage qualified and professional energy-saving companies to participate in the energy-saving transformation of urban lighting under the premise of ensuring urban lighting quality.

BT is the abbreviation of English (Build) and Transfer (Transfer), which means "build-transfer". It is a financing model for the government to use non-government funds for basic non-operating facilities construction projects. The BT model is a transformation form of the BOT model. It means that the operation of a project is generally contracted by the project company, transferred to the owner after the financing, construction acceptance, and the owner pays the investor a total investment in the project plus a reasonable return. At present, the use of the BT model to raise construction funds has become a new model of project financing. Chapter 4 of the Guidance Opinions on Cultivating Development Project General Contracting and Engineering Project Management Enterprises: Encouraging project general contracting enterprises with investment and financing capabilities, according to the requirements of the owners, according to the requirements of the owners, according to the construction-transfer ( BT), construction-operation-transfer (BOT), construction-ownership-operating (BOO), construction-ownership-operation-transfer (BOOT), etc. “Enterprises can implement ownership based on the financial situation of the city and the project owner. Provide the full service of lighting project construction to ensure that the owner can reduce the capital pressure of the owner as much as possible while achieving the satisfactory lighting project effect and realize the benign turnaround of funds.


Conclusion: For companies that focus on an industrial node or should take a diversified strategic road, I believe that each company's leaders have their own unique views. There have been industry insiders who say that it is feasible to take a diversified strategic direction for a powerful company with powerful teams and cutting-edge talent. However, in most cases, a company must do a good job, but it is not actually the entire industry chain. Doing well, but doing a good job at a certain node of the industry chain. Today, Noble focuses on the development of the outdoor lighting industry, focusing on this, and will make outdoor lighting a good result, which will lay a solid foundation for future diversified development.