Intro: There are some embarrassments between the two, and for a moment, I forgot where I am, familiar faces, familiar “industry eventsâ€, familiar “congratulationsâ€, familiar “you are welcomeâ€. Therefore, I hope that my hand is a cup of tea, the same seven-eight friends, but slow down the rhythm, looking for a trace of the industry Ni, even if it is proved to be a fallacy in the future, I am not fortunate enough to experience this industry ups and downs. Therefore, the old king steals a half-day leisure, sipping a glass of water, and squatting in the industry.
First, the inertia grows, the old dream is difficult to wake up
Since 2008, the Chinese people have talked about LEDs. As everyone knows, the real winner in this feast is the display. Regardless of the size of the industry, the development of the enterprise, or the ability to land in the capital market, the display industry is more than a collection of thousands of favorite lighting brothers, even the industry exhibitions, gold locations, luxury showrooms are often the display company position. What is the reason? Two words - the market. For a long time, the screen factory needs to solve the production problem, and needs to solve the procurement problem, but don't care too much about the market problem. Anyway, the demand is there, it depends on how you get it. Today, the market is quietly changing, demand is still there, and competitors have increased a lot. But who are we? The pride of the sky, how did Laozi in 2009, sales are not doubled, I am embarrassed to say that I am doing screen (or packaging). So today, many rivers and lakes have the same honor and confidence, and risks and expansion coexist. Even the man who runs the road, still taking a picture of the corporate blueprint two months ago. I don’t see it, I just don’t want to see it. The expectation of inertial growth is just like an old dream that is hard to wake up. It tempers the nerves of the elite. Everyone is lamenting the warmth and warmth of the industry, but no one can recognize himself generously. Quietly slipped performance.
Second, the contest between the big knife and the spear, the height that is difficult to reach
Today's display light source packaging factory has experienced the baptism of blood and fire. The only remaining fruit is the number of people who have survived. However, there are only a few of them who have cut the innumerable heads: on sales, in the wind and in the rain, on the volume, the output value is hundreds of millions. On the birth, the door is prominent, it can be said that it requires money and money, guns and guns, there are a few big brothers behind. So when the cannon fodder was exhausted, the smashing drama between the tyrants and the strong was also officially opened. And the powerful battle has been staged but full of children's play, the weapons of several big brothers are still big swords and spears - that is, the price and the period. Once upon a time, excellent Taiwan-funded enterprises had better product quality, but they were beaten by everyone. The reason was not that the guns were not good enough, but that the opponents were too many, the tricks were too messy, and the suits were not fully taken off and they were beaten to find teeth. . Today is not the same, the competition is a master of the fight, so the only thing you played is a punch, I kicked you a farce, and found out who can not help. To put it bluntly, the result of the price competition at the current stage can only be a double loss, and the quality of the product will be the only way for the packaging factory to knock down the competitor. If you don't see it, the excellent screen factory is struggling to cope with the bombing visit of the packaging factory. On the other hand, it is difficult to find a partner with sufficient technical height.
Third, cost, quality, receivables, sales - mutual causal cycle
Today's display market has undergone a fundamental change from two years ago, especially for packaging. Two years ago, during the period of industry expansion, the market grew rapidly, and there were many participants. At that time, relying on efficient market operations and rapidly increasing market share, even if some of the profits were lost, the funds were released, compared with the rich profits. Nine cattle and one hair. Today, the market is getting more stable, competitors are few, but the scale is very large. Continued traditional competition mode will fall into a strange circle: in order to obtain higher sales, companies need to reduce costs and increase their receivables. The reduction in cost will lead to a decline in quality. The decline in quality will lead to an increase in receivables and deterioration of bad debts. In order to make up for the problems of receivables and bad debts, enterprises must increase their business scale. And this reciprocating cycle will continue to repeat without changing the status quo. Until one day, a certain part of the loop has a problem, so the problem will spread rapidly along the same trajectory. Perhaps it will lead to a change in the mode of operation of the integrated industry, and this change may require participants to pay for the blood. cost.
First, the inertia grows, the old dream is difficult to wake up
Since 2008, the Chinese people have talked about LEDs. As everyone knows, the real winner in this feast is the display. Regardless of the size of the industry, the development of the enterprise, or the ability to land in the capital market, the display industry is more than a collection of thousands of favorite lighting brothers, even the industry exhibitions, gold locations, luxury showrooms are often the display company position. What is the reason? Two words - the market. For a long time, the screen factory needs to solve the production problem, and needs to solve the procurement problem, but don't care too much about the market problem. Anyway, the demand is there, it depends on how you get it. Today, the market is quietly changing, demand is still there, and competitors have increased a lot. But who are we? The pride of the sky, how did Laozi in 2009, sales are not doubled, I am embarrassed to say that I am doing screen (or packaging). So today, many rivers and lakes have the same honor and confidence, and risks and expansion coexist. Even the man who runs the road, still taking a picture of the corporate blueprint two months ago. I don’t see it, I just don’t want to see it. The expectation of inertial growth is just like an old dream that is hard to wake up. It tempers the nerves of the elite. Everyone is lamenting the warmth and warmth of the industry, but no one can recognize himself generously. Quietly slipped performance.
Second, the contest between the big knife and the spear, the height that is difficult to reach
Today's display light source packaging factory has experienced the baptism of blood and fire. The only remaining fruit is the number of people who have survived. However, there are only a few of them who have cut the innumerable heads: on sales, in the wind and in the rain, on the volume, the output value is hundreds of millions. On the birth, the door is prominent, it can be said that it requires money and money, guns and guns, there are a few big brothers behind. So when the cannon fodder was exhausted, the smashing drama between the tyrants and the strong was also officially opened. And the powerful battle has been staged but full of children's play, the weapons of several big brothers are still big swords and spears - that is, the price and the period. Once upon a time, excellent Taiwan-funded enterprises had better product quality, but they were beaten by everyone. The reason was not that the guns were not good enough, but that the opponents were too many, the tricks were too messy, and the suits were not fully taken off and they were beaten to find teeth. . Today is not the same, the competition is a master of the fight, so the only thing you played is a punch, I kicked you a farce, and found out who can not help. To put it bluntly, the result of the price competition at the current stage can only be a double loss, and the quality of the product will be the only way for the packaging factory to knock down the competitor. If you don't see it, the excellent screen factory is struggling to cope with the bombing visit of the packaging factory. On the other hand, it is difficult to find a partner with sufficient technical height.
Third, cost, quality, receivables, sales - mutual causal cycle
Today's display market has undergone a fundamental change from two years ago, especially for packaging. Two years ago, during the period of industry expansion, the market grew rapidly, and there were many participants. At that time, relying on efficient market operations and rapidly increasing market share, even if some of the profits were lost, the funds were released, compared with the rich profits. Nine cattle and one hair. Today, the market is getting more stable, competitors are few, but the scale is very large. Continued traditional competition mode will fall into a strange circle: in order to obtain higher sales, companies need to reduce costs and increase their receivables. The reduction in cost will lead to a decline in quality. The decline in quality will lead to an increase in receivables and deterioration of bad debts. In order to make up for the problems of receivables and bad debts, enterprises must increase their business scale. And this reciprocating cycle will continue to repeat without changing the status quo. Until one day, a certain part of the loop has a problem, so the problem will spread rapidly along the same trajectory. Perhaps it will lead to a change in the mode of operation of the integrated industry, and this change may require participants to pay for the blood. cost.
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