Winning ceiling companies with dealers to improve competitiveness from four aspects
Release date: 2018-04-10 Source: China Building Materials Network share: 
With the continuous improvement of the domestic economic form, the regulation of real estate management and the reform of credit policies have improved the residential conditions of consumers and further stimulated the demand for furniture. As the downstream industry ceiling of the home industry is also becoming more and more popular, major entrepreneurs have come to "gold panning."
In order to seize more market share, the ceiling dealers have to find ways to expand the market. However, this method of blindly expanding the scale is not desirable. The dealers need to sink their minds to find out what they are missing, and then implement effective sales methods for the right medicine. To improve competitiveness.
Use quality to win good word of mouth
Product quality is the first and most important step. The quality is good, the consumer word of mouth has formed a reputation, the quality is not good, the trust of the consumer is lost, the market demand is big, and the marketing means can not be done. Only genuine high-quality products can be recognized by consumers, in order to prop up the entire market, so ceiling agents want to quickly open the market, you must first ask yourself, the quality of your branded products?
Need to do competitor analysis
The huge ceiling market brings not only business opportunities and prospects, but also fierce competition. It's not easy to stand out among the more than 4,000 ceiling brands. The so-called confidante knows each other and fights against each other. The analysis of competitors is a homework that must be done. Agents need to analyze from multiple angles, competitors' positioning, market share, marketing methods, etc., to find out the advantages and disadvantages of their existence. In order to determine their own strategic direction, to create differentiated competitiveness based on specialization.
Marketing plan must be directional
Marketing plan refers to making specific arrangements for product sales from time and space, manpower, material resources and financial resources according to their own goals and in accordance with market research, forecasting and decision-making. A good marketing plan, like a combat guide, allows dealers to systematically operate the market and strengthen their direction. However, in fact, many dealers will find that in the long process of implementation, they will encounter various problems, such as the lack of cooperation of personnel, lack of financial resources, etc., then will we abandon the plan? Of course not If you abandon it, it means that your marketing activities will lack guidance. If you don’t have a direction, you will not have good results. If you don’t implement it, you will not be able to achieve your goals.
Promotion must be sustained
It is no longer an era when wine is not afraid of alleys. Well-known brands are bombarded with advertisements. If you want more people to remember, you have to advertise and promote them. There is no doubt about this. There are still many ways to promote and promote the promotion. For example, the offline promotion methods that dealers can carry out include: store promotion, color page promotion album promotion, community promotion, inkjet LED advertising screen promotion, etc.; online promotion and promotion methods There are also many, such as: opening Taobao, Tmall, Jingdong, Alibaba stores, WeChat micro-stores, using local popular forums, local Baidu group purchases, etc. Doing publicity and promotion is the most taboo for three days of fishing. It can be interspersed in different forms of promotion, but it cannot be broken. Your brand needs to keep appearing in front of consumers until the consumer remembers you.
The development of the ceiling industry is indispensable to the efforts of dealers. Distributors should be good at asking questions and being diligent in solving problems. This will not only promote the development of the industry but also bring good economic benefits to themselves.
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SHAOXING COLORBEE PLASTIC CO.,LTD , https://www.colorbeephoto.com