LeTV will push the third generation of super TV prices around 5,000 yuan


According to reliable sources, the upcoming X55 Air will be improved in terms of hardware configuration, operating system, and functional applications compared to existing LeTV super TVs, and will use similar production to the Super TV X60 (parametric picture article). At the same time, the technology will also adopt all-metal frames, cloud bases, and top-level hardware configurations that adapt to the operation of more complex systems. In addition, the UI will be deeply optimized to make its operation smoother, thereby enhancing the user experience. In addition, like the LeTV Super TV X50 Air, the upcoming X55 Air will also support 4K to meet the needs of more users for ultra-clear TV experience. In terms of price, LeTV's 55-inch X55 Air super TV will be priced at around RMB 5,000. The sales price of 60-inch and 50-inch super TV will still be based on the sales strategy of LeTV's consistent hardware plus content service fee.

It is understood that in addition to LeTV, Xiaomi, Skyworth, etc. are also about to release 55-inch TVs. Since 8 upstream lines of 8.5 generations in China, such as Samsung, LGD, BOE and Huaxing Optoelectronics, have been put into production, it is foreseeable. In 2015, China will become the world's largest producer of 8.5-generation LCD panels, which means that the 55-inch LCD TV will become the mainstream size of the TV industry in 2015. At this time, 55-inch new televisions were introduced to better suit the market demand and the demand for the industrial chain was reasonable.

Prior to this, LeTV announced that its 2015 super TV sales target will be 3 million to 4 million units. By the end of 2015, the total market share of the Super TV market will have exceeded 5 million. At this time, 55-inch new televisions were introduced to better suit the needs of the market and the industrial chain. At present, LeTV has evolved from the initial launch of the Super TV X60, S40, to the Max70, X50Air, S50Air, S40AirL, and now to the X55 Air, an ever-expanding product line that has now formed a complete super TV family, market performance in 2015 Expect more.