At present, the domestic compact sports hatchback market is brimming with loyal enthusiasts, and models like the Ford Focus and Volkswagen Golf have consistently held top positions. Peugeot, known for its economical yet spirited driving dynamics, has long been a favorite among Chinese consumers, particularly with models like the 206 and 307. Recently, the Peugeot 308S, crowned as the "2014 European Car of the Year," has officially made its way into the domestic market. Naturally, many are curious about what makes this European "dream car" so highly acclaimed and how it might stack up against its predecessors.
Today, Mars is here to guide you through an in-depth look at this vehicle's performance.
The 308S embodies a sportier aesthetic compared to its sedan counterpart, the 308. Its sleek LED headlights curve upward slightly, while the chrome grille adds depth and texture. A straight waistline connects the front and rear lights, lending a touch of elegance to its feminine silhouette.
The lion-claw taillights and dual exhaust pipes give the rear end a modern edge, complemented by the striking double-five-spoke alloy wheels. Overall, the 308S exudes the aura of a poised young lion, radiating a subtle fierceness.
Inside, the 308S offers an all-black interior design that conveys a sense of simplicity and youthful energy. The center console features minimal functional clutter, with controls clearly laid out. The cabin feels even more inviting, thanks to the integration of a 9.7-inch touchscreen for the multimedia system and a single knob paired with five buttons for easy operation. Silver chrome accents add a touch of refinement.
The powertrain of the 308S comes with three engine options: 1.6L, 1.2T, and 1.6T. During our test drive, we focused on the new 1.2T model. This three-cylinder engine, already seen in the new 408, boasts technologies such as turbocharging, direct fuel injection, and dual VVT continuous variable Valve timing. It delivers a maximum power output of 100kW and peak torque of 230Nm, peaking between 1750-3500 rpm. The third-generation 6-speed automatic/manual transmission ensures smooth gear changes.
Currently, in the small-displacement turbocharged compact car segment, only the Golf offers a manual transmission option. The arrival of the 308S not only breaks Golf's monopoly but also introduces a competitive pricing strategy that could further boost its appeal.
In summary, the Peugeot 308S is set to redefine the compact sports hatchback landscape with its dynamic performance, innovative features, and competitive pricing. It’s a bold move that could challenge established players like the Golf and Focus, offering consumers a fresh alternative in this vibrant market.
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