In the past a long period of time, the development of smart hardware products in China has been awkward. The experience of most smart hardware products has failed to meet the expectations of users, and it has even been at a stagnant stage. At the end of 2014, a number of Internet companies released their own smart hardware products. Xiaomi launched an intelligent air purifier, Sogou released a sugar cat children smart watch, and LeTV released the Le Xiaobao light projector for the children's market. The company's squirrel Internet also released a smart photo frame product for the elderly market. The smart hardware product seems to have ushered in a blowout overnight.
Three development ideas for smart hardware products
In contrast, the batch of intelligent hardware released by Internet vendors at the end of 2014 was clearly more mature both in terms of market positioning and functional experience. In addition, it can be seen from the above that the thinking of domestic manufacturers to implement intelligent hardware products has also begun to become clear, mainly reflected in three aspects:
The first is that products are closer to the actual needs of life. Before 2013, smart hardware products mainly concentrated on making watches and wristbands. From the perspective of this wholesale fabric product, the functions of the products are closer to the actual needs of users. Take the squirrel smart photo frame, this product is launched for the elderly market, aiming at the rigid demand of the old people to see photos and videos for their children. In fact, with the development of the mobile Internet, the way in which the family members communicate and interact has changed significantly. Before the earliest days, we may be able to protect our parents by phone or SMS. In the era of mobile Internet, people communicate more and more through WeChat and Weibo. In many cases, they exchange photos or videos and communicate with each other. The frequency of people taking pictures has even exceeded the frequency of making calls. In the process of long-distance interaction between children and the elderly, the old people do not only want to hear the voices of their children, but also hope to see the photos in real time and feel the growth of their children or grandchildren. The appearance of smart photo frames is exactly the same. It is to meet their needs.
The second is that the products pay more attention to the personalized experience of special scenes. In the past, an ever-growing number of watch-like smart hardware products in the market all hoped to satisfy the user's many scenes at the same time, such as exercising, monitoring sleep, and synchronizing phone calls and text messages. However, this proved to be a great demand for product design. It only results in huge power consumption for the product, and it is not easy to use. Especially in some special life scenarios, the needs of many users meet the need for more professional products. For example, in the market of loved ones interaction, LeTV sees the product opportunities for children and parents to interact with each other. The squirrel internet sees the interaction between children and the elderly. In these interactions, it needs to provide special scenes. More personalized service. For example, smart photo frames for the elderly need not only to be more simple and easy to use, but also to solve real problems under special scenarios such as network, charging, and standby.
The third is that the combination of hardware and software is more thorough and the experience is more complete. We can see that more and more Internet companies are involved in the field of intelligent hardware and hope to use intelligent hardware to combine with the Internet technologies and services they have already mastered and own, thus creating a more complete product experience. For intelligent hardware manufacturers in the enterprise, it is also necessary to create excellent products at both ends of hardware and software to ensure that the user's experience is perfect. Therefore, this is a test for many Internet companies that have never been involved in the hardware field. Start-up companies also need to have talent and technology at both ends of the hardware and software in order to ensure that product quality can stand the test of the market.
2015: Smart hardware will break out in those areas?
Since we have been able to clearly see the development direction of domestic smart hardware products, then what market areas will the smart hardware products burst into?
First of all, it should also be a subdivided crowd market. The smart children's market for the children's market and the smart photo frame market for the elderly are all good starting points. For example, the smart hardware products launched by LeTV and Sogou are all aimed at the children's market, while the squirrel smart photo frame targets the market for the elderly. This is because there are many individualized demands in the market segments such as elderly people or children that have not been met. Even in some respects, their demand for smart hardware products is more robust than that of young and middle-aged people. Compared to watches, bracelets and other melee markets, competition in the market segments is relatively less intense, and it is easier to gain market share. This is also how startup companies such as squirrels' smart photo frames can earn US$10 million in the beginning of their ventures. The root cause of the above investment.
Secondly, the health field is also a market with huge demand. Although there have been many healthy smart hardware products in the market in 2014, such as smart blood pressure monitors, smart weight scales, smart treadmills, etc., these are very basic hardware. Products, and some even do not even talk about real intelligence, especially online service this link, the experience is not complete. Therefore, the smart hardware market will also face more opportunities in the health field, and we can also see that the Internet giants have also begun to lay out in this section.
In addition, there are many special groups such as deaf and blind people who should also benefit from the development of the smart hardware market. This market also has great potential, and they are improving their lives through smart hardware products, and The desire for communication in the world is more pressing, so it may be easier for a product to find the pain points of users who can solve real, real problems.
It is foreseeable that the traditional Internet companies will all enter the smart hardware market in 2015. Compared with the previous nature of the game, the giants will pay more attention to this market and will invest heavily, and more will emerge. In the segmented market, smart hardware companies that start their own businesses, the smart hardware market is likely to usher in a wave of more entrepreneurial waves.
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