Is the "Internet Content Age the King" in the Internet Age? Recently, Hunan Satellite TV's "I am a singer 3" seems to prove this again. Mango TV rushed to the top of the App Store freeroll with the advantage of broadcast alone. However, mango TVs may not be able to learn this type of counterattack. In fact, each station is constantly exploring its own way in different ways, but some of them have achieved mutual benefit through cooperation, and some have persisted in both ways. Take advantage of its own content to try to counterattack:
Beijing TV rewards Youku
TV Stations and Video Websites: There Is a Fight for Cooperation
Zhejiang Satellite TV and Tencent Video Sing "Good Voice": Revenues and Winning Winners
As the top variety show in China, the voice of “China's Good Voices†has attracted much attention from the industry. At the Tencent video recommendation meeting on November 26, 2013, the host announced Zhejiang Satellite TV’s “Good Voice for Chinaâ€. The three seasons exclusively settled in Tencent video. The second quarter of the good voice was broadcast in cooperation with Sohu Video, but no matter which video site, this time the TV station is still willing to cooperate with the website.
Hunan Satellite TV and iQiyi are happy to play: take programs for copyright revenue
In 2014, Hunan Satellite TV sold the online solo rights of the 5th variety show of "Where Did Daddy Go" Season 2, "Happy Camp", "Everyday Up", "Easy Big Coffee Show" and "We Dating It" to Love? Fantastic arts, Hunan Satellite TV alone can get 200 million in revenue from iqiyi, and "I am a singer" sold exclusively to LeTV in the second quarter.
Zhejiang Satellite TV is reversed by Youku
With the development of Internet video, video sites have begun to rely on mainstream television media, and some video sites have begun to try home-made programs. In March 2012, "Xiao Xiao Shuo" was born. This website Youku.com has tailor-made talk shows for Gao Xiaosong. This is China's first free-playing celebrity talk show of knowledge and celebrity. After it was launched, it was strongly reverberated. It was immediately purchased by Zhejiang Satellite TV and broadcasted in prime time. The crisis awareness of television stations may also arise from this.
Dragon TV pushes "wow": grab Internet video jobs
In 2012, Dragon TV innovated the development of “Dragon TV – Wow†mobile phone application program, becoming the first provincial provincial TV station to explore APP. On the Wow, you can connect with Dragon TV in real time: Voices of Chinese Dreams, Sounds of Asia, China Talent Show and other Oriental TV brands. In addition, WOW has become an exclusive interactive entertainment platform for Dragon TV and fans.
CCTV support CCTV: fertilizer does not flow outside the field
As the official website of CCTV, CCTV has the intimacy of this financial and economic team to support the natural invincibility. For example, during the 2008 Beijing Olympics, CCTV gave the new media broadcast rights to CCTV. This allowed CCTV to enjoy exclusive broadcast rights. This is the first time in Olympic history. Such a big hand made other video sites unmatched.
Hunan Satellite TV Takes Back Mango TV Counterattack: Self-reliance as "King"
The good cooperation between TV stations and video sites ended on May 9, 2014. It also feels that Hunan Satellite TV, which is under the impact of Internet video, has proposed a copyright non-distribution strategy. Its self-produced programs with complete intellectual property rights will be broadcast independently by “Mango TVâ€. There is no distribution on the internet copyright, so as to create its own internet video platform. Recently, the popularity of Hunan Satellite TV by "I am a singer" once pushed Mango TV's APP to the top three downloads, and it was also considered a successful counterattack by the TV station.
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