Delta Lighting: Accumulation of strength and unwavering specialization (Figure)


Aladdin lighting network into the Delta lamps, and Mr. Chen Tianbin to discuss the future of the business of lighting companies, the classification of lighting appliances is very detailed, such as electric light source, home lighting, commercial lighting, road lighting, landscape lighting, etc. In a sea, the various categories are like a ship or a small boat, sailing on the sea and looking for their own direction. The commercial photo is like a sturdy sea-going ship. It shines brightly in the group sails and breaks the waves.

The South China Sea is the place where commercial lighting sails and sails. At this time, it is looking forward to a new wave of wind and power. The strong geographical advantages and the early start of the reform and opening up of the Pearl River Delta have led to the emergence of a number of pioneers in the commercial lighting field in Nanhai, Foshan. Jiamei, Delta, Wei'ao, Ketai, Guangqi, Langshi, Lake, Arts, Southeast, Dragon, and many other commercial lighting products companies, or heavy manufacturing, or partial production, have a considerable weight Development history and market position.

However, unfortunately, in the journey of smooth running of commercial lighting sea wheels, many brands have emerged and many brands have established a firm foothold. The position of Foshan Shangzhao Enterprises is inconsistent with its development history, and their voices are thunder. The strong brands that were founded less than 10 years ago were covered up, and the domineering they showed was obscured by many prominent rising stars.

When the advantages of perfect supporting and industry leading have not been transformed into the advantages of building a strong brand in the industry, when the business enterprises in Huizhou and Zhongshan came to the fore, when the business enterprises in Foshan encountered more or less products, services and models. The development dilemma of talents, capital and other aspects. We will not only ask: Can the commercial enterprises in Foshan Nanhai be able to re-emerge? Can they still be brilliant again on the commercial seafarers? Can they still be able to gold the Chinese lighting? sea?

Aladdin Lighting Network has entered the Damei lamp, one of the representative enterprises in Nanhai, Foshan. On these topics, we discussed with Mr. Chen Tianbin, the director of Delta Lighting Planning Department.

Delta Lighting: Professional is a respected starting point

The annual Guangzhou International Lighting Exhibition is widely recognized by the industry as the vane of the entire lighting industry. New products, new technologies, new businesses and new marketing policies can be seen at the show, and the brand pavilion will be the best choice for the show. However, this year, it is impossible to find the figure of Delta lamps. Many people in the industry are already beginning to speculate: Is Delta not encountering any difficulties and bottlenecks?

When talking about this issue, Minister Chen will explain with heart that it is an objective reason to encounter problems and develop bottlenecks. After all, the development process of any enterprise must undergo volatility. The more important reason is that Delta understands how to adjust the direction and strategy of development in the face of difficulties.

Hard work and internal strength are the things that Damei has tried to do in recent years. In Delta's luminaires, whether it's an exhibition hall, an office or a conference room, there is a saying everywhere: professionalism is the starting point for respect. Delta's luminaires will be interpreted in three aspects: professional, earning trust with heart; professional, trust brings responsibility; professional, detail determines achievement. Furthermore, it is evident that the professional pursuit and determination of the brand spirit of integrity, commitment, mutual benefit, common development, and innovation, development, professionalism and responsibility.

Delta Lighting has taken the profession as the cornerstone of renewed efforts, stabilizing and sticking to it, striving to respect every detail in a responsible manner, respect each lamp, respect each user, respect each partner, respect each fellow friend. Re-emergence: Delta lamps are ready in mind and consciousness.

Therefore, Minister Chen actively participated in the training sessions of various designers held by Aladdin Lighting Network, and actively visited some well-known designers to understand what designers need and to think about how Damei can be more professional.






Mr. Chen Tianbin, Minister of Lighting Planning, Delta

Four advantages and future battles

Minister Chen said that before 2002, Delta would undoubtedly maintain its leading position in the industry. The advantages in production technology and product research and development have made Damei products very popular. At that time, Delta did not have a business person. The advantage of the products made the dealers take the initiative to come to the door. At that time, Damei was sitting on a huge scale. Market share.

If there is interest, there will be competition. Seeing the rich income of Delta, other companies in the industry have followed the trend of plagiarism, which has caused the market to rise and change. Since 2002, the advantages of Delta's luminaires in commercial lighting have been chased, broken down and surpassed by many competitors. After several years of downturn and embarrassment, Delta's lamps finally decided to follow the footsteps of the market and ponder the reasons and the way. Dedicated to cultivation, hard work and internal strength, in 2009, looking forward to the future, Delta's five advantages in relying on lighting can give them full confidence in the future:

Hardware advantages: With 16 years of development, Delta has accumulated a very good hardware advantage.

Technical advantages: Delta Lighting has always attached great importance to the introduction and innovation of technology. It was once the first manufacturer in the industry to develop and produce dichroic downlights and engraved downlights. It is the first crystal downlight and stamped aluminum manufacturing process, and has obtained more than 20 product appearances. Patent and utility model patents.

Scale advantage: Delta's lamps have had a strong production scale many years ago. This scale advantage has made many well-known lighting companies at home and abroad rush to find Delta's OEM production. Strong scale advantage lays a good foundation for conversion to cost advantage

Advantages of popularity: After 16 years of development, in the domestic market, Delta lamps enjoy high popularity among merchants and users. This is the most valuable asset of Delta, and it has laid a good market for its re-emergence. Bad card.

Delta Lighting: The future, start now

With the increase in domestic production cost and human resource costs in 2008, the competition in the commercial lighting sector to seize the second and third-tier markets has become more intense. NVC, Sidon, Suihe, and Pinshang, the representative of the commercial enterprise predators, frequently operate around the second and third-tier markets. On the one hand, Damei Lighting, which has a solid share in the primary market, guarantees a stable market with its original sales channels, and strives to develop diversified sales channels, deep cooperation with designers, and in-depth development of engineering channels. Promotion and channel penetration will be further deepened to open up new commercial lighting sales channels.

The competition in the lighting industry is no longer the tide of small sailboats, but more of a strong dialogue between advanced fleets. From the beginning of 2008, we can expect Delta's lamps to strengthen their professional path and make a sense of responsibility and trust in the products; relying on the advantages of hardware and infrastructure to take the ship of the business to take off again.

Interview notes:

Before 2002, the commercial lighting enterprises represented by Delta, Jiamei, etc. developed smoothly, and basically developed each product to obtain a good market response. It is not excessive to describe the buyer's market and supply in short supply. After 2002, the field of commercial lighting was hit by the brand represented by NVC and Sanxiong. Since then, the South China Sea lighting companies seem to have fallen into a collective downturn and embarrassment, and it is difficult to develop to a higher level.

Minister Chen of the Delta Lighting Planning Department has worked in Delta for 7 years, witnessed the development peak of Delta and experienced the low tide of commercial lighting in the South China Sea. He is an idea person, the future of the commercial lighting market, the designer has the world. For the designer's specific channel, Delta does not blindly follow the marketing ideas, does not follow the trend and is not anxious, but has plans and preparations to develop development ideas according to their own conditions, which is enough to win admiration.

Delta lamps are just a representative of the rise and resurgence of many commercial lighting companies in the South China Sea. In addition, Jiamei, Lake and Southeast are actively operating and integrating resources. According to this, commercial lighting is brewing a new round of competition. The ebb and flow of the tide, let us usher in another stage of development of commercial lighting.

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