Liang Guoqin, president of Guangzhou Hedong Electronics Co., Ltd., has been intensified by the US subprime crisis and has invaded the global multi-national real economy. Recently, the media has in-depth coverage of the status quo of domestic enterprises at various levels, interpreting the coping strategies of the responsible persons of various enterprises, and discussing the “risk†and “machine†under the current economic situation. Then, how will Hedong Electronics be a well-known enterprise in the domestic smart home industry? What changes will be made in the future market? Please see Mr. Liang Guoqin, Chairman of Hedong Electronics Co., Ltd., in response to media hot topic responses and wonderful analysis.
Reporter: 2008 is an extraordinary year. The global financial crisis has quickly spread to China. As far as you are concerned, what kind of development stage do you think the smart home industry is currently in?
Mr. Liang: In the developed countries of the West, the smart home industry in countries such as Europe, America and the Middle East is at a development stage, while China is at a very preliminary stage. The domestic smart home industry is mainly in the stage of pursuing the safety and reliability of equipment. In addition to safety and reliability, foreign products pay more attention to the use, convenience and energy saving of products. The emphasis is on the perfection of smart home and life supply and demand and informationization. Combine and strive for life comfort. China's smart homes do not pay attention to the comfort of life in the "security" stage. The "engineer's thinking" is mainly based on the lack of comfort in terms of product technology, ignoring the combination of intelligent technology and living art.
Reporter: How do you view the development prospects of China's smart home market, is it "dangerous" or "machine"?
Mr. Liang: For many industries, it is more dangerous than “machineâ€. For many industries around the world, it is currently “dangerous†and “machineâ€, but for smart home, a high-end industry. The machine is more than "risk", especially in the weak real estate market, in order to stand out from the competition, real estate developers are bound to play differentiated marketing, high-end residential owners are less sensitive to house prices, if smart homes can provide high added value, Become a selling point to attract these owners. Domestic smart home manufacturers should seek cooperation opportunities in the weak real estate market. If domestic smart home products can enter at an affordable price and good after-sales, it will become a great opportunity for the development of smart home industry in China.
Reporter: What effective measures did your company take in response to the financial crisis?
Mr. Liang: In view of the fact that the characteristics of smart home products are more suitable for foreign high-end markets, now we mainly expand the Middle East, Europe and Southeast Asia and often develop foreign markets while constantly getting to know some experienced expert consultants, from foreign users and experienced Partners learn from experience, rather than blindly building closed doors, shortening the cycle of developing and developing new products by introducing cutting-edge, mature foreign experience, and improving efficiency internally.
Reporter: Under the current economic recession, what are the characteristics of smart home technology in the Chinese market in the future? What is the development prospect?
Mr. Liang: In my opinion, the most lacking of domestic smart home enterprises is the consultants with rich experience. In foreign countries, the smart home project places great emphasis on the opinions of the design units, which are also independent of the third party outside the manufacturer and the owner. They are responsible for the overall design and product selection. In China, these jobs are basically done by manufacturers. Because vendors have clear sales goals, they are often designed to "design for the product" rather than "design for the user."
Current domestic smart home sellers should position themselves more as “solution providers†and “product recommendersâ€. We will improve our design capabilities, construction capabilities, and integration capabilities in a down-to-earth manner. We can truly provide a relatively complete and reasonable system solution from the perspective of users.
China is a market with huge consumption potential. The promotion of the concept of intelligent control in China is not enough. This is because it is an emerging industry. Different from the construction of the general consumer goods market, the formation of consumer concepts will take time. Now it is only applied in the high-end market. And it has always been occupied by foreign brands. For this reason, we learn advanced enterprise management and quality control concepts through cooperation with foreign companies. We believe that the future domestic intelligent product market will have a bright future, and intelligence will become a daily life. The basic standard of life.
Reporter: As China is in the periphery of the financial crisis, the impact on the manufacturing industry is relatively limited, while the impact on the manufacturing industry in Europe and the United States is relatively large, which provides an opportunity for China's manufacturing industry to further expand the domestic and international markets. This crisis can promote the process of China's manufacturing industry's participation in globalization, promote the upgrading of domestic industries, and adjust the industrial structure of domestic manufacturing. Mr. Liang, as a well-known enterprise in the domestic smart home industry, is your company planning to expand its domestic scale and open up overseas markets in the context of the current financial crisis and market reshuffle?
Mr. Liang: With the integration of the global economy, the pace of industrial adjustment in developed countries has further accelerated, and China has gradually become a major exporter of lighting electrical products. As a high-end industry, the intelligent control industry has just begun to popularize in the domestic market and needs further development. HDL has the courage to explore the road of intelligent control industry with two legs, one leg into the international high-end market, and the other leg is utilized. The best value concept meets the Chinese people's requirements for intelligent life.
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