Is there any new trick at this year's Guangzhou International Lighting Exhibition?

The organizer of the lighting exhibition, Guangzhou Guangya Messe Frankfurt Co., Ltd., interviewed the company's director Hu Zhongshun, and obtained the latest information from Guangzhou International Lighting Exhibition.
The segmentation category is more specialized and the one-pot porridge-style exhibition is traditionally backward. The lighting and lighting market process has been deeply cultivated and refined, and the exhibition platform must be matched with it. After so many years of development and cultivation, the specialized division of labor in the lighting and lighting market has become very clear; it is precisely because of market segmentation that it has continuously expanded the market space.
This year's Guangzhou International Lighting Exhibition is more detailed and professional, including professional pavilions such as brand pavilion, home interior lighting, outdoor lighting, light source, professional lighting, LED, lighting accessories and accessories. This further embodies the specialization of the exhibition, and the direction and target group of the exhibition are more clear.
For the first time, the LED special exhibition hall was opened. There is no special exhibition hall for green lighting in the exhibition. The product display of LED and energy-saving lamps are scattered in other related exhibition halls, which always makes the relevant enterprises and people regret. Especially the most fashionable, avant-garde and energy-saving LED lighting, due to its difficult application and promotion, the market is not well developed, the industry scale is also small, and it has been marginalized in the exhibitions over the years.
This year's Guangzhou International Lighting Exhibition has added a dedicated LED exhibition hall of 20,000 square meters, which is a very noticeable change. At that time, the majority of the audience can enjoy this beautiful scenery in the exhibition.
The brand pavilion has become the brand awareness of the lighting and lighting enterprises in these years. Many companies attach great importance to brand building, and make great efforts to independently innovate products and establish their own brands. This will also be reflected in this exhibition. This year's Guangzhou Exhibition added a brand pavilion, which increased the total area of ​​the pavilion by 11,000 square meters, from 22,000 square meters last year to 33,000 square meters. Despite this, the brand pavilion booth is still in short supply, and the supply is in short supply.
“The brand pavilion is very full early, and there is no booth.” In the face of some brand companies that can't enter the market, Hu Zhongshun, director of the company, said helplessly.
It is well known that Taiwan-funded enterprises have suddenly strengthened their positions. In the lighting and lighting industry, most Taiwan-funded enterprises are doing export sales. They are relatively unfamiliar to the domestic market and have a slow understanding of the domestic market. They rarely participate in business activities in the domestic market, including some exhibitions and forums.
However, with the spring breeze of the Olympic year, this year's Taiwan-funded enterprises seem to blew the horn of domestic sales. Their interest in Guangzhou International Lighting Exhibition is growing, and the number of Taiwan-funded enterprises participating in this year has increased. And they are all at the top of the list: big booths, big brands, big images, high starting points. The big-name companies such as Taiwan's World University, Taiwan's Everlight and Taiwan's Foxconn entered the exhibition for the first time, which must be highly concerned by the industry. According to statistics, there are more than 50 Taiwan-funded enterprises participating in this year, and they are all big-brand enterprises.
Obviously, when the renminbi enterprises are strong and the dollar is depreciating, when the European and American markets are in a strong position, they have to study the vast domestic market. They have begun to test the water. The first product of the domestic market, PK, has made the exhibition the icing on the cake. The highlight is the PK of lighting appliances!
The first "China Lighting Electrical Product Competition" jointly organized by China Lighting Association and Guangzhou Guangya Messe Frankfurt will produce winners after six months of declaration and selection. Awards and awards will be held during the show. The organizers used the Guangzhou International Lighting Exhibition to draw the full year of the product competition, which is truly unique and meaningful. Guangzhou International Lighting Exhibition has a unique audience and benign market operation, which can quickly and conveniently bring every independent innovation to the market and turn it into market efficiency.
In the past, many companies were frightened by the wind of counterfeiting. They always invented independent innovations and products. Many outstanding achievements were cherished in the depths, which hindered the progress of science and technology and industrial development to some extent. Now, the China Lighting Appliances Competition encourages everyone to come up with their own baby to PK. Guangzhou International Lighting Exhibition unswervingly wants to benefit the first batch of companies that are willing to uncover their own baby veil, providing them with free booths and deeper follow-up services.
It should be said that this change is another pioneering work of Guangzhou Guangya Frankfurt. They have upgraded the exhibition economy to a new level, and pushed the Guangzhou International Lighting Exhibition from the “display and transaction” level of the exhibition economy to the level of independent innovation.
Open up dealers' "green channel"
The quality of an exhibition depends not only on the number of visitors, but also on the overall quality and level of activity of the audience. Professional audiences and supply chain viewers are “effective viewers”. Guangzhou International Lighting Exhibition continues to introduce the global resources of the Frankfurt General Exhibition and organizes active buyers, high-quality design teams and R&D personnel to participate in the exhibition.
However, domestic distributors have been “flooded” by the show for so many years, and they did not play their due role in the exhibition. This Guangzhou exhibition finally realized this deficiency and wanted to return the true character of the dealer. It is reported that Guangzhou Guangya Messe Frankfurt will invite the distributors of the world to participate in the exhibition, open up a dedicated green channel for dealers, enjoy the VIP audience reception and services, and actively observe the industry events. In this way, Guangzhou International Lighting Exhibition will become the real “Wulin Festival” in the lighting industry. Whether it is upstream, midstream or downstream, the heroes of all walks of life gather together and show their talents at the big stage of the exhibition.
The world-famous industry organizations have come to Guangzhou International Lighting Exhibition because of its "Asia's first, the world's second" industry position, has been honored as the exhibition communication leader in the domestic lighting industry. Based on China's huge consumer market potential, amazing production capacity and the ever-changing level of technological innovation, the global lighting agencies are also very concerned about the Guangzhou exhibition. The previous Guangzhou exhibitions have attracted many well-known industry organizations around the world to observe, learn, communicate and trade.
Currently known to participate in this exhibition, the world's leading lighting industry organizations are: International Lighting Designers Association (IALD), China Lighting Association, China Lighting Association, International Lighting City Association (LUCI), Korea Lighting Industry Collaboration Combination (KIIC) and the Building Services Division of the Hong Kong Institution of Engineers.
Various events have been displayed as “exhibitions”, and such backward models have long been abandoned by Guangzhou International Lighting Exhibition. Since its inception, the Guangzhou Exhibition has focused on the development of the “Exhibition Effect” and has exhausted the exhibition function in a three-dimensional manner. The Lighting Technology Summit Forum has been in full swing with the exhibition. The popularity of the exhibition and the excitement of the forum have become a major feature of the Guangzhou exhibition.
The Guangzhou International Lighting Exhibition in 2008 has more and more content, and the number of projects is the highest in history. These activities include: “Guangzhou International Lighting Technology Summit Forum”, “Zhongzhao Lighting Award” awarding event sponsored by China Lighting Association, “China Lighting Electrical Product Competition” awarding event, LED Summit Forum and other high-end projects. These projects have enriched the operation mode of the Guangzhou Exhibition, enhanced the vitality of the Guangzhou Exhibition, and made it stable in the position of “Asia's No. 1 and World No. 2”. It has become the comprehensive status of China's lighting industry. A grand event is a "barometer" for the Chinese lighting industry.

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