Liang Zhiyuan, General Manager of Zhujiang Lighting & Audio Co., Ltd.
China, 30 years of reform and opening up is a history of a bottom-up, gradual change from the edge to the center and a drastic change (although it is superficially a top-down reform policy), this history is still in its midst. Bounced forward.
This is a great era, and this greatness complements everyone around us. This era has spawned the extraordinaryness of ordinary people, and the brilliant achievements created by the hard work of ordinary people have painted the splendid starry sky of the rise of Chinese history.
Liang Zhiyuan, a 45-year-old Guangzhou native, is not shining in this starry sky, but he is quite firm. Although the company's Zhujiang lighting has not attracted attention in terms of scale, its annual sales are only several hundred million yuan, but in the field of professional lighting, Zhujiang Lighting is the largest big brother in the world, with a market share of more than 50%, even in the world. In the market, this company is also a team that competes with multinational giants and makes it unable to help. An iconic event is that their products have entered the world-famous landmark of the 2008 Beijing Olympic Games.
In the fashionable words, this is an invisible champion. This is the theory of European management guru Herman-Simon. In his view, the best companies in the world are not necessarily the top big companies, but a group of little-known SMEs who are immersed in a certain subdivision. The market has been quietly working for decades to hundreds of years, accounting for 50% or even more than 70% of the global market share. Such unseen small and medium-sized enterprises are the healthiest and most outstanding enterprises.
Greatness and excellence have different definitions in the eyes of different theorists. Liang Zhiyuan’s company is only 24 years old. Perhaps it has not experienced a Chinese recession to prove itself like countless Chinese invisible champions, but it Undoubtedly rushing on the road to the healthiest and most outstanding.
With his own efforts, Liang Zhiyuan has fortunately ran along with the wave of this era. Is he really just lucky? Turning on the history of his growth and development of the Pearl River lighting, we will find out that everything they experienced on the road ahead, while exuding strong personal information, also carved the cherry blossoms of the era.
Young tiger
There is an old saying in China: Only learn the courage and be bold, and see the important role of guts on the road to success. According to a statistic by the American Entrepreneurs Association, people who do real things in the world are not necessarily smart people, but they must all be courageous.
It is said that Liang Zhiyuan, born in the 1960s, is not fortunate, because his youth was in the turbulent years of the country. He was not as lucky as TCL’s Li Dongsheng, Skyworth’s Huang Hongsheng, and even Suning’s Zhang Jindong. After graduating from high school in 1980, he spent two years at home. After entering a state-owned pharmaceutical factory through a relationship in 1982, he became a stable state-owned enterprise worker and received a fixed salary of 24.5 yuan per month. In the eyes of ordinary people at the time, a fixed job and wages represented stability and food and clothing, which is very enviable.
However, in 1983, when he was only 20 years old, he made the most important decision in his life, gave up the work that was hard-won and what others did not want, and prepared to go to sea to do business. But from the grandfather who made the wooden furniture to the father who worked in the musical instrument factory, there was not much savings left for him. Of course, there was no overseas relationship. How did the business do? His idea began to be strongly opposed by the family and he was considered Not doing business, but under his insistence, parents made a decision to respect their ideas and gave them the support they could. He started his entrepreneurial career in Nanhai, Guangzhou, where he did small business and made furniture. In short, he did what he thought of making money. Later, he began to make lighting. This year, more than a year before the establishment of the first batch of business in the sea (1984) after the founding of New China.
It can be said that Liang Zhiyuan, who is not satisfied, has inadvertently jumped into the tide of the development of the times in a strong desire to become rich. At that time, he did not talk about farsightedness, but apparently, his slender body was filled with strong ambitions and hard courage after unwillingness.
Many years later, when he analyzed the decision of that year, he said with self-deprecation: It may be because he is extravagant and wants to rush, and is not afraid of death!
Until now, he still seems to be courageous. On his desk, there is a model of a cheetah, an aggressive cheetah. Although Liang Zhiyuan denied that it had something to do with his own preferences, he inadvertently revealed a detail that made him feel his fierceness. Once he drove, the speed reached more than 200 kilometers at a time! This 1963 rabbit is not only alert, but also likes the feeling of running fast!
People say that the earliest entrepreneurs of reform and opening up are more courageous to create an economy, but who can deny that behind this guts, they have the keen judgment and the wisdom of the superior?
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